Been offered a chance to move from account to an operations role, but not sure exactly what it is supposed to entail. Director of Ops peeps, what do you do? Help me understand pls!

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Well, I would ask for a role description. But to me, operations is project management and planning and coordination at your agency for the intersection of staffing resources for teams matched with business and financial realities. Horse trading, finding solutions for account needs, communicating and applying new processes to account teams, etc

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It’s a bigger red flag that no one has simply sat you down to explain the role, responsibilities, and overall ramifications.

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I would be careful with that. Make sure the operations role is not considered overhead.

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Sometimes “ops” can mean office ops. Like answering the phones, ordering lunch, and a bunch of other things that are important, but mostly inward facing.

I’m the Director of Operations at a pretty large agency. The thing about this role is that it can mean different things at different companies so I would get a good understanding of what it will mean at yours. Sometimes, it’s a catch all for every ‘we don’t have anyone to do this’ project. Sometimes it’s a mini-COO job. Sometimes, it’s something different every day of the week. Do your homework as best you can prior to deciding. I can mean great things for your career or an enormous headache that’s hard to back your way out of once you’re in.

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Are you the one who asked what the accounts people do?

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I can speak to what it means at a media agency. as others have said, it varies by agency and the job at a creative agency is very different than the job at a media agency.

In the media work [both digital and broadcast] it’s a lot of trafficking, tagging, data collection, data management, working with publishers to make sure things are trafficked correctly, understanding what the buyers are intending, understanding what analytics will need from a data perspective. rinse, repeat. unsung hero. very needed. often done by account people who understand data and how the pieces of the puzzle fit together.

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Eh definitely depends on the role. Could definitely be what SVP said (and it's likely), but my version of ops has been very data focused. Standardizing digital naming, process, making sure everyone is doing the same things. Making shit more efficient and creating process basically. It's an awesome job for detail-oriented introverts.

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