Being in sales for as long as you have, what do you think the biggest lesson about human behaviour/psychology you've learned is? I'm about to enter my 10th year in sales and spent the last few as a coach, and it has honestly been such a journey. My biggest takeaway would be that humans tend to gravitate towards someone who believes in something strongly. So if you can show them you believe in something, they're most likely to believe in it too.

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That's a really interesting question. I would say I've learned that people are more susceptible to being convinced than they realize. Someone might come in with a very strong idea about how they think things are going to go and will walk away completely convinced of the opposite.

I'd say it's the fact that if they hear confidence in your voice, they feed off it and feel the same confidence for the product or service you're selling.

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