🧠⚡Brainstorming has been around since 1953—thanks to Alex F. Osborn’s Applied Imagination (book)—and while it's now standard jargon in the workplace, actually doing it effectively remains a challenge for many teams.
So, what gets in the way?
Last month, I sat down with Jennifer Neveu, Director of Marketing and Product Development at Masdel Inc., to unpack the hidden bottlenecks and recurring pitfalls of brainstorming.
Curious about what gets in the way of great ideas—and how to fix it?
https://papillonmdc.ca/rumble/the-brainstorm-bottleneck/





