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A very good recommendation that I can give you is that you look for real people, who have been forming an image for some time and when you talk to them they reflect what they say, so you avoid your brand being tarnished in the future.
It depends a lot on what your brand is about, if it is a clothing brand, it forces you to look for a person who looks good from every angle, who can wear your clothes at all times, and who has a neat image.
I can recommend that you not only look at the number of followers but also the number of likes, how many people enter the influencer's streaming, and the way of talking about it if it matches the description of your brand.
Make a small list of 5 or 10 influencers that you think can identify your brand, then interview them and compare their answers with the human objectives of the brand, choose more for the person than for the number of followers.
Personally, I would not recommend local influencers because they can affect you in a negative way. I recommend you go for influencers with a background such as people from the media, commercial influencers, and well-known but not media personalities.
First, it's important to find someone who is influential in your target market. You can use social media tools like Klout or Traackr to measure an individual's reach and influence. Then, you'll want to make sure that the influencer is a good fit for your brand. They should share your values and be able to communicate your message in a way that is authentic and relevant to their audience.
Look for bloggers or social media stars who have a large following in your area, and reach out to them to see if they would be interested in working with you. Be sure to ask them about their rates and what kind of content they would be willing to create for you.
Tiktok is a good way to get influencers. If you get someone in your area you can see the videos they create and the reach they can reach.
Consider their reach and engagement when looking for an influencer to work with. You want someone who has a large following and can generate a lot of discussion around your brand. You should also look for an authentic influencer aligned with your brand values. Make sure their content is high quality and that they are able to produce results.
Thank you everyone so much for all your input! I didn't expect to get so many responses lol I'll make sure to get through all of them :)