Cannes is so bizarre. Someone won an award by putting a mut on a dog food bag.

likefunnyuplifting
Posting as :
works at
You are currently posting as works at

Mmm, I do sort of get OPs point though. We’ve strayed so far from “interesting, effective ads” into “vaguely cause-based platform that becomes interesting if a voiceover explains it to you for three minutes.” It’s not an indictment of this idea, but just how convoluted the whole industry has become.

So a dog food that’s named itself “Pedigree” is very concerned about mutts being treated fairly? Okay Jan.

likefunny

FCB1 nailed it… why overthink? This simple idea hacked culture and made Pedigree the hero, perfectly aligned with their long-term platform. Our job as creatives is still about pushing boundaries, challenge norms, and deliver beautiful, emotional two-way conversations that inspire something.

like

OP Definitely ignored the context and I enjoyed the case study quite a bit.

There was a campaign a few years ago where a dog shelter couldn't get people to adopt their mutts so they did a DNA panel for all of the mutts and made it sound like each dog was a really unique breed because of the mix of breeds it was made from. And apparently that really helped Get them adopted. Does anyone remember that?

like

https://www.petmd.com/blogs/thedailyvet/dr-coates/2015/april/dna-tests-make-shelter-dogs-more-adoptable-32613

https://en.wikipedia.org/wiki/Territorio_de_Zaguates

like

I assume you are talking about this? I think it’s really good. You are ignoring the storytelling and context.

https://www.youtube.com/watch?v=prMM0H9psRs

likesmart

Cannes is so bizarre. Someone won an award in 1984 by making a George Orwell fanfic.

like

Who did that? Now u gotta drop the case study lol

Pedigree - Caramelo

“Forget it, Jake. It’s Brazil…”

Tell me you’re a cat person w/o telling me…

Related Posts

My wife has her joining date extended from Randstad and no joining date has been provided. What are the chances of her offer getting revoked. She has around 1 year of experience in HR. She got to know about this just on the last day of her notice period. She doesnt have any other offer as she didnt expect the joining date to get extended. Randstad. If anyone is open for hiring, please let me know. I can share it with her. Morningstar Tata Consultancy Accenture JPMorgan Chase Wells Fargo Infosys

like
like

Anyone work in the Chicago office?

I'll be joining soon . looking for relocation allowance details as I need to move pune. When and how to check the status ?
Should I wait till ko joining as it will be virtual ?

like

Should I or should I not send a quick email re good news of passing the bar to my small (<10p) practice group team?

likefunny

When did you receive your signing bonus?

like

Partners and seniors, what elements are you considering when you pick up which mid/junior to staff?
Corporate (if that matters).

likesmart

OKR’s for a consulting firm. Will it work compared to product companies?

Is it worth it being a freelance actor? I don't want to sign with an agency because they'll take away a big chunk of my earnings, but it's so hard to hustle and do it all by myself.

like

What are some tips to make cooking and meal prep efficient? Like how to pick recipes, plan for the week yet be flexible, and also be healthy overall

like

Bain & Company folks; anyone willing to refer me for the London office?

like

Happy Halloween, my fellow Tech Pros! I love this Holiday, anyone come up with a creative costume to wear at work?

Is there anyone who is @cvshealth who would not mind giving me a referral? I have applied to a Senior Manager Quality Improvement Actives position. I would love an opportunity to interview to better demonstrate the value I can add to the organization. Thanks I’m advance!

like

Hi,

I am going through psychological stress, mild depression and anxiety issues due to recent workload and have lost all motivation to continue. I am planning to quit but afraid will i get a job post that. What shall i do?

like

New joiner. What should I get with my $250 wfh stipend? I already have standing desk, dual monitor, portable monitor, and good headset, not too sure what else I need, but it’s free money. Thanks.

like

Is anyone’s wfh office chair getting less “springy” over time? Mine just doesn’t have the same umph it had before, constantly lowering throughout the day.

like

Is HCL providing WFH setup cost to new joiners?

like

My wife is in sales at Mercedes and she has been averaging $200k a year and growing YoY. She loves her job, however she works long days and barely gets time off. We plan on having kids within the next year or two, and it’s highly u likely that she’ll be able to keep her current gig. We want to find a career that allows her to work remote or that at least gives her a better work life balance so that she can see her kids grow up. Should she get certifications to give her a shot at adtech?Too late?

like

I’m a guy and sometimes I sit when I pee so that I make less of a mess and have to clean my bathroom less frequently. On the same note, I usually shit standing up which tends to be much messier

funnylike

Additional Posts in Creatives

A creative judging film craft at CLIO’s and don’t have a single film in the portfolio? #industryproblems

likesmart

Hi Creatives! What tool does your Resources Management team use? Also, what software are you using for creative workflow? Also include if you like it or if you have any favorites. Thanks in advance.

How can I help our UX/UI people and developers become more familiar with conceptual advertising? One Show books? Hey Whipple, Squeeze This?

likefunny

What makes a bro?

likefunny

In person panel event - how Brands and Creators Win Together on TikTok. Let’s get together! DM @linkagency.official on IG if you would like to join

Post Photo
likefunny

Looking to move to New York - does anyone know which agencies are hiring these days?

like

My first jr ad interview is coming up. What can I expect? What kind of questions will I be asked? Any device would be lovely.

like

Does anybody know which are the best in-house agencies to work for? Thanks!

like

Who’s the best sound designer in NY

Hi. Can I bounce some ideas for a spot off one of ya?

Offered 8 grand less than interns who were hired on last year...need negotiation advice!
Is it appropriate to bring up that I know the salary amount that was offered there in previous years?

like

A branding question. If FIFA stopped calling it the Women’s World Cup, would more of the world start treating it with as much reverence as the men’s World Cup, which is just called The FIFA World Cup?

likefunny

Just me here hoping that slack never adds the “read” notification on messages.

likefunnysmart

FCB Health Chicago - What’s it like?

like

Who are the good international recruiters?

Is the average freelance rate in a pandemic same/higher or lower? Wondering what I should charge in nyc right now. Pls lmk, thanks!

like

I have an associate's degree in graphic design and work designing wedding stationery. I've been at my company since 2016, and am now a design consultant - speaking to customers directly and creating custom artwork and designs for them. I know I'm underpaid (50k/year in the SF Bay Area) but I thought the benefits and stability were worth it. I'm now severely burnt out (most of my team is) and not sure which way to go, or how to grow. Any tips/advice?

Thanks!

like

Anyone have the story behind how the atrocity that is “taste the feeling” got made?

I want to become an art director with zero design skills. I’m going to have someone else comp everything up for me. The ideas might be solid. Who wants to hire me?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal