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I started my career in social and what I'll tell you is that the minute you are your brand, your whole life is dependent on your ability to hawk your life as fascinating content.
No benefits, no EI, no colleagues, or paid holidays. Just you, selling you, to support you.
It's not all it's cracked up to be.
80k salary or 80k followers?
I did all that as a social manager for brands with millions of followers. I could manage the work streams, but it wasn’t coming out of my pocket to pay for interesting partnerships, content creation, scheduling tools.
I had monthly rent lol stability of benefits, future career growth. I was not they type of person who wanted to monetize my personal life or had anything that I wanted to “build a personal brand” around. But I could build strat around communities already passionate about something 🤷
Gotcha. Your POV seems fair. Just thinking anyone who runs such responsibilities successfully, can earn way more than 80k. And yes, $80k/ year, not 80k followers.