Copywriters on the bowl! Do you ever have to work on a deck with other copywriters who don't have the same language or aesthetic as you? I hate having to change the humor/cadence of my writing to match theirs because as a team player, I want the deck to have a uniform style. How do you deal with this usually?

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This is literally our job.

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You definitely need to have all the writers on the deck to agree upon what you all will be presenting (ideas, themes and style of writing). It makes no sense to not have a singular voice, especially when you're presenting your deck to a client. Nothing can be more frustrating to them than not being able to see your coherent vision. That's the only thing that gives them confidence with your creative ideas. The smartest way to not head into issues like these are to have the conversation upfront - choose a direction in the most democratic way possible - then proceed to even start making the deck.

It depends. What is in this deck? If you’re trying to sell a new campaign or platform idea a variety of voices from area to area might be great. If this is work within an existing campaign, then it’s probably not so great to have a bunch of divergent perspectives. But it’s less about you confirming to the other writers sensibilities and more about working within the tone of the brand. When you think about it that way it’s an easier pill to swallow, so to speak.

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