Creatives

Creative fishies, I’m looking for a great writing partner. What are some good interview questions that reveal character?

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If I could do back in time, I wish I could ask my writing partner the tough questions to get him to show his dark side. He seemed really nice at first but has been slowly chipping away at my self confidence for the past two years, where I now feel like I’m trying to get out of an emotionally abusive relationship. It sucks.

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“Do you concept together right after briefing, or do you do a few hours solo then share ideas after”

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I didnt realize people would go on interviews to be someone’s writing partner. I guess just the good old What work out there do you like, why do you like it, what work do you not like, what should be different about it?

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Creatively, what excites you? What frustrates you? What would your ideal partnership look like? How would colleagues describe you? Same question for clients. Say I do a layout and you absolutely hate it, how do you approach the subject or give me direction? How do you prefer to work? Can you give an example of a time your copy (or concept) absolutely and utter failed and explain why. Same question for an absolutely successful campaign. How do manage expectations, especially for those who like to re-write copy or don't give clear direction? ... I'm not saying I'd use all, but these should give a good start for gettin g at behaviors.

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What is your stance on Fig Newtons?

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The questions may not reveal character as much as the way they answer them. If they’re straightforward, direct, clear, with a genuine tone, looking you in the eye, you’ve likely found someone who’s genuine and dependable. I’m less convinced by fast talkers, rambling answers, those who answer a question with another question, and if it feels like it takes you multiple questions to get to a straight answer.

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The all important way they refer to work done with a former partner—if there are too many “I”s and not enough “we”s, beware.

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Ogilvy or Bernbach? Honestly though it’s best to work on spec together and see how well you work together.

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Ask about previous partnerships. If they shit on former partners even subtly then they might be hard to work with. Also try to get a sense of how many partners they’ve worked with. My worst partner ever was a serial partner changer because they couldn’t get along with anyone.

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Hi! Ask me anything. I’m available to partner up remotely

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What city? I'm looking in NYC.

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Toronto

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Ask him something they didn’t like about their last partner and see if they use that as an opportunity to shit talk (red flag) or if they are gracious and neutral (green flag!)

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You see a tortoise...

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just ask if they voted for trump. If they say yes, they're a bad person. If they say no, they're at least not totally awful.

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Desert island?

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Not necessary a question. But imagine yourself stuck at an airport at 2AM with the person. If you don’t mind him/her in the scenario, it’s a pretty good test for me

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