Currently our marketing team is of one (me) and we outsource quite a bit of other tasks as we continue to grow. With that said, one of the tasks I am currently involved with is creating weekly emails from scratch and I am pretty darn good at them. Yet so many people (several in different teams) have requested to review my work before it’s sent. It’s unnecessary and makes the job less efficient. How can I politely and professionally decline their request?

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A live google doc with all edits made to be visible to others and sent to all reviewers in one email! This way it doesn’t go back and forth with one person changing something one way and another a different way since everyone can see all changes. Also note that you will take all comments to create a final version that will be uneditable at that point. I have found this works pretty well!

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Yes. And a clear deadline. Speak now or support. Inclusive for those who truly care, but manageable for your sanity and schedule. Depending on governance, the final version then just goes to the one approved for what should hopefully be a simple sign off at that point.

In this case I would creat an “O.A.R.P.” (Owner, approved, reviewer, participant) agreement (interchangeable with RACI model).

This makes departments commit to who actually needs to be involved (and why) then holds those people accountable.

It also makes I effective processes clear and easy to remove.

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Ask for some general feedback but say that extending the process is inefficient

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I would recommend developing a framework of approvals. Also communicating that what type of input you will use from your stakeholders is essential.

In my organization, we have pre-approved templates for the content in emails, so we needed to communicate that critiques on design and layout were not helpful.

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I love the advice given here.

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I should note there is a review process in place with the lead of the team for which the emails are sent.

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I don’t think it’s ever a good idea to send something like that without another set of eyes on it - no matter how good at it you are.

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One approach I took that worked well was referring people commenting back to the approver. Say “thanks for the feedback, but so and so approved this for their department. If there is something you feel is wrong, please let them know.”

I found that people who like to complain to marketing won’t take it up once they find out it is someone outside the department offering final approval.

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Hi! Having a clear standards and agreement on tone of voice would help you

Thanks for all the great advice! I really appreciate it!

To provide a little more insight, these emails are mostly simple product announcements / restocks / promotions. The cadence depends on when our Purchasing and Inventory team gets items on the menu. But I try to keep emails to an average of 1-2/week. The turnaround is pretty quick and usually has to go out the day it’s started, so not a lot of time for opinions.

I should also note that my patience is thin with unhelpful personal opinions on designs. The last critique I received was “can you make it pop more?” …. Still laughing at that one!

*doesn’t even sign off

Though I did just see that there is a tight circle and these are extraneous opinions, fully agree with D1 below. Get the approver’s input and go. Send “helpers” to the approver.

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