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I agree with the other comment, SEO i wouldn’t say is slower pace unless your looking to stay at an analyst or senior analyst level. Most upward growth in SEO is overall business/client managing
Having worked on both sides, I’d say the transition is easier the other way around. But, if slower pace is what you’re after, also be prepared for slower ROI, a LOT more cross functional work/dependencies , and a LOT more selling (internally or to a client).
Do you like paid over organic more? I’m looking into switching to paid but idk if it’s the best move or not