Do you see a timeline of tariffs affecting the ad industry? Budget cuts, layoffs? How soon are we waiting

likehelpful
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Wistfully remembering that post in this bowl a few months ago from an ACD that kicked off with ‘What you guys don’t understand is that Trump will be good for the markets’. That we’d all be swimming in work and times would be wonderful.
Would love to know how MAGAACD is feeling now.

likefunnysmart

I’d say that sounds about right. Anybody I know that leans right says exactly what Art Sup 1 just said.

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It’s going to hit certain sectors first and hardest, but it’s coming for us all. If you work for a holding company, I would hold on to your butt. They’re already telling the client you can work twice as fast for half the money, and dangling some kind of custom AI solution (from the industry that still struggles with timesheet software) as the ultimate solve.

likefunnysmarthelpful

Sad but true (time sheets)

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Already is. For example we have an automotive account. Also, beyond tariffs, general economic volatility is not great for our industry.

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A broad economic downturn is coming, client confidence will be hit first, followed by Adland soon after.

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Mid year. Gonna be a rough summer.

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Yes. Automotive first. Then tech and CPG. I think Healthcare/Pharma is semi stable unless you’re in public health. Recession is guaranteed. Don’t think client side is any safer though to be frank.

Already got laid off at least partially due to them/economic uncertainty

I’m so sorry. What account/vertical were you on

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Hi Fishes,

Need advice,

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Please help him with referrals.

Correction: TC 51.3 has 15% variable.
Experience: 11 years (Marketing & Brand Manager)

Location: Bengaluru, Karnataka

#mba #marketing #branding #layoff

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