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I think it depends a bit on what level you are trying to come in at, but my general advice is to use your experience seeing strategy all the way through the funnel (and optimizing/pivoting based on results) as a strength. Theory vs reality is a blind spot for a lot of us brand strategists. Then you’ll need to give real examples of unexpected and unique audience insights you’ve found AND of close creative partnership. Good luck!
Appreciate your thoughtful replies!