Does anyone have advice for making a jump into a Brand Strategist role at an agency (large or boutique)?

My previous experience is in-house and in more generalist marketing roles that included brand and content strategy (among other hats), most recently at a DTC e-commerce brand. Now I want to make a shift to work specifically on brand strategy and am trying to figure out how best to leverage my experience in a way that agency folks will be able to understand the parallels.

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I think it depends a bit on what level you are trying to come in at, but my general advice is to use your experience seeing strategy all the way through the funnel (and optimizing/pivoting based on results) as a strength. Theory vs reality is a blind spot for a lot of us brand strategists. Then you’ll need to give real examples of unexpected and unique audience insights you’ve found AND of close creative partnership. Good luck!

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Appreciate your thoughtful replies!

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