Does anyone have tips, tricks or words of advice for facilitating an effective & engaging creative review meetings? I’m a Creative Account Manager at an in house agency. Zoom creative reviews with our clients will start next week. My participation is ensuring creatives on, setting up the meeting and then creative presenting their work (fairly straightforward). Do you meet with your creative teams before the presentation? What are some core “dos and donts “?

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I usually do a couple things - the day before or morning of confirm who is presenting what.

I send a slack reminder with a link to the deck, speaking roles and any reminders for the team.

I would also try to steer the convo back to the work if it starts going off the rails and “take that back for later”

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Ground the meeting with the background, objective, and any major considerations from the brief. It gives the creative team a good jumping off point and establishes to the clients that the team understood the assignment.

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Schedule a dry run the day before, so there's time for feedback and revisions. Present to the Account Director or someone like that in place of the client

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