Does your brand have a character? Think about the Salesforce trailblazer guy, Flow from progression or Jake from State farm or even Mickey Mouse for Disney. Something iconic and recognizable that it could be interchanged with your company name or logo and people would still associate it to you.

In my experience, none of the companies I've worked for have these characters, but there must be something to it if many big brands use them.

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My current one does not, but past companies have had them.

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