Edelman announced 3 days in, WFH 2 days. What are other PR firms doing? BCW, W2, Kyne, marina, etc?

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I’m not going back

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With the talent flight/rotation going on in the PR industry and the stark differences in WFH/WFA preferences between say people with kids and not, management is terrified to misstep and cause a backlash. There will be a ton of “let’s try this” without it being mandatory or impacting people’s standing. It’s laudable that many firms are doing this and will definitely help with employee loyalty.

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Hopefully like the efforts around DE&I also impact hybrid approach and that companies work hard to avoid “proximity bias” towards those in the office versus not, which is what I am hearing it called.

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Total flexibility — we can come in as much or as little as we want (3 days guarantees a permanent desk), set the time zones we’d like to work from, and all employees can remain/transition to remote permanently.

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I like this. The bit about 3 days giving you a permanent desk communicates to employees that it's their decision to make, while also setting some expectations. And I do think it's fair for firms to ask employees to make a decision eventually so teams can plan accordingly.

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Um, I was told there would be no math.

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To be clear, they did not mandate 3 days a week in the office and specific policies won’t be finalized until August. The communication said they estimate that people will be in 3 days a week on average. Some roles may require more, some less.

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There’s a lot to figure out! There are a lot of different factors that go into creating a hybrid environment that works. I’d rather they take their time and get it right. I get the impression from Lisa’s communications that we’ll be pretty flexible, but we’ll never be 100% remote if that’s the kind of flex people are looking for.

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Let’s be clear, this is subjective and not a mandatory back to office. All teams are still very flexible. Some were having remote employees before Covid, Edelman Heath anyway had always been flexible.

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Exactly.

We’re being asked to come in 2 days/week starting Sept but aren’t being forced and allegedly days won’t be tracked.

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I've heard London/Europe isn't being asked to go in at all.

There are a lot of conversations going on at enterprise level for all companies - agencies, in house, etc - because an employee’s “primary working location” has a significant impact on the company’s city and/or personal taxes. In some states, cities are expecting a loss of 60% of the tax funds PER COMPANY, even with a hybrid workforce. Theres a huge ripple effect taking place here.

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3 days in office/ up to 2 remote

Meh

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I am looking for my next job. I will say that recruiters who use WFH as a pretext to lowball a salary offer are an easy “pass.”

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