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I know this is a basic but ed cals? And trying proactive pitching based on current trends. See about starting with their trades so you can either use your current contacts or make new ones.
Coach
I’m going to cry myself to sleep tonight thinking about all of the hours I put into creating Ed cal tracking spreadsheets and pitching those bad boys.
“Hi <name>, Can you please point me to the best contact for the October story on fleet management?”
Thought Leadership, Trends, Forecasts, Tips, Current Events Tie-In, Local Tie-In, Seasonal Pitches, Tie into annual Days/Weeks/Months. It’s about leaving the audience with information they can use not about the client.
Do they have an interesting POV or some contrarian view of the industry they operate in? What about writing a 500-word op-Ed and getting some thought leadership in front of the reporters? Check out the trade pub’s editorial calendars and see where you can plug them in for commentary.
Coach
Came here to say thought leadership or a contrarian POV.
just went through this! what does your client work in? we work in an area that’s adjacent to current news topics, so we tried to incorporate them as much as possible. offered a lot of background conversations for relationship building and emphasized the importance of them to the clients.
Speaking engagement at a major conference
Coach
Can you create your own news? Survey or something like that?