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Shots fired. Your move Deloitte.

Deloitte Finance Strategy what work to you do?
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Exactly what K1 said. I do a lot of recruiting and we are expressly not supposed to say “please keep in touch” to people we don’t think could meet the bar in the future. If a partner or a recruiter says this to you, it means we sincerely would like to have you apply again in the future. It’s a sign that the intrinsics were almost where they needed to be (especially if you made it to final rounds). I would definitely encourage you to apply again next year if this is what you heard and you remain interested.
You should also feel free to ask for feedback after your final rounds if it wasn’t offered to you directly. Framing it as how to “exceed the bar” next time will let the recruiter know you want to try again. You can also directly say that the partner asked you to keep in touch and you’re interested in trying again next year, if that’s the case.
Keep in touch is a formal program they run for high caliber candidates that weren’t quite there. Happened to me in Y1 MBA. Decided not to rerecruit but they have an email list + webinars and folks call you when it’s time to apply the next year.
They are so busy right now that they are desperate for talent right now and hiring a ton. If you made it to final rounds, they will def want you to retry. It doesn’t mean you have higher chances though.
Rising Star
If it's anything like Deloitte, if you reapply the only impact your previous experience will have, positive or negative, is in the decision on whether you get a screen call. After that point it will be just like applying for the first time.
Did you get any feedback besides that you did well? Sounds strange.
Level 3 on frameworks: L1 - main bucket, L2 - keywords, L3 - keyword insights or further breakdown.