For those of you who went brand side from agency, how do you compare the two? I find the brand side to be just as chaotic as the agency side, but the work-life balance and pay/benefits are better.

like
Posting as :
works at
You are currently posting as works at

I spent 14 years agency side before moving brand side. I’ve been brand side the last 8 years. While I enjoyed my agency time in my 20s and early 30s, I really appreciate the flexibility and balance I have now. Agency life is a grind. I still have friends in agency and they work nights and weekends on pitches and stuff. I can’t imagine doing that now. I don’t love work enough to sacrifice that.

likehelpful

For sure, I get that question a lot. There’s a lot of agency folks trying to make the transition. I kind of lucked out because my first client side job was for the advertising team for an insurance company. My team was made up of all ex agency people and they were specifically looking for someone with agency experience to manage the agency and creative process.

Unfortunately there aren’t a ton of those jobs on the marketing side…usually more senior level clients get involved in the ATL creative work when working with agencies. However depending on the brand you will have tons of folks working in things like paid media, performance marketing, CRM, web, SEO, etc. I essentially work in CRM for my company leveraging owned channels to drive customer engagement and product use. I would maybe look into those types of specialties to see if there’s something you might enjoy based on your skill set.

While I think agency folks are perceived well, it can be difficult to land a marketing role without specific marketing experience. Ultimately you’ll have a much better shot if your experience lines up with exactly what they’re looking to hire.

like

Everyone I know (myself included) is desperately trying to go brand side.

like

Me too!!!

like

Depends on the company, but the “permanence” (comparatively speaking) of brand side where you’re actually dedicated to longer term projects should reduce the chaos. I’d look toward larger companies who are less likely to be scrambling for insane growth targets to meet some Patagonia vest clad PE/VC type’s oversized expectations - you’ll instead face having your budget cut before the end of Q1 (and therefore having to squeeze every penny of work out of your agency under threat of canceling the MSA). The third group will be a mid-size privately held B2B org who will view marketing as a luxury and refuse to invest in it in the first place - but that might give you space to have a massive impact by bringing the ability to actually write a strategic marketing plan with a positioning statement and long term vision.

It’s a crapshoot, but I’ll take it over agency any day of the week.

likehelpful

Early on, first starting out, I actually really like the variety and chaos of the agency. It was a lot to handle, but glad I started out that way. Now though, hearing the perks of being brand side, it’s something that I am working towards heavily. I don’t doubt that it doesn’t come with its own quirks though.

like

Comes down to personal preference, the level of your role, and we have to consider that each company is different. But for me, brand side is too slow, the people less able and inclined to affect change, and the bureaucracy of change too painful. Being an outside consultant allows me a lot more flexibility in what I work on, how I work, who I work with, and what effect I can have on the client (and agency) business.

like

Related Posts

Hi All,

One of my friend got interviewed in Deloitte and she was asked to rethink her salary ask in the HR round. She reduced it to 1L less than initial ask. Now the status is in benchmarking approval. What does that mean ? Will they release the offer letter ?

like

VP Sr Business Analyst role in Citi with 10 years of experience. I am Asking for $180k base for NYC location. Is this above the prevalent range?

like

Hello fishes,
i have an offer of X amount from jp morgan and x+ 3.5L from Mphasis, my joining is within a week, I asked counter offer from HR, she said we will look if there is any backup candidate to fill that position then we will not do counter and it will impact my DOJ also since offer approval process takes around 2 weeks. should i wait or should i join on my current doj. and also if i will wait will they give me another doj on my current compenstion or they will revoke the offer past doj?

like

Not sure work that doesn’t feel like work includes when I feel pushed to my limits. Thanks for showing how out of touch you are by pushing for longer working hours though…

Post Photo
likefunny

Curious what a big law lateral (4th year) signing bonus may be? If I get an offer, this will be my first big law job, so I have nothing to compare it to.

like

What salary range should I give for Avascent analyst role?

like

What is the salary range for Service delivery Manager in Kyndryl for band 8?

like

Friends I joined here this month salary is credited today, but pf is not credited, Infact my details are not present in epfo portal.

This is my first salary in this company.

Please suggest any thing to worry here?

like

(I have recently joined IQVIA bangalore. I will receive my first month salary on 25th this month. Payroll portal got just created for me. So, I opened.)

In my reports -> My current CTC section. It has details of Current annual & Monthly AGS. My question is what is AGS? It is showing half of my CTC. Should I raise this to HR or it is just something else. And where can we get the actual CTC reflection? Pls help. Thanks in advance.

like

Hi, Can anyone tell me if I make an internal switch in TCS as a Salesforce developer, will there be any hike?

like

To sleep or not to sleep? That is the question... that I’m contemplating right now. At what point is sleep the better choice in the middle of a very busy week? Will I be more productive tomorrow if I call it quits and actually get a full 8 hours tonight? Or do I keep churning out half-assed work product until the wee hours of the night in hopes of catching up, since I’m already two days behind where I need to be?

like

Dropped off my kids to school this morning and just felt unsettled. It’s so hard to concentrate on work today.

like

My area has a shortage of vet techs, yet all three clinics I’ve interviewed with are only offering minimum wage. I’d rather not commute to the next city if I don’t need to. Should I try to sell the ROI of hiring me at a liveable wage?

like

Hi I was just offered a CM Manager position at Evelance aka Anthem with moderate salary 100k with 10% bonus. I was previously making 110k with 10%. Recruiter said probably would not match my previous salary and I would have to justify why I want more that job offer. Has anyone ever experienced this?

likesmart

Is your compensation and performance reviewed automatically on a regular/annual basis? I don’t get either of these unless I ask for it! Found out others in our company experienced the same as me. Lowball Salaries trending as a common pain point

I like my team and work life balance, during the pandemic was very beneficial to my wellbeing. However feel I owe it to myself now, to be earning what I’m worth in the market (I’m underpaid by a fair bit) especially with inflation costs

like

Hey fishes,
I’m bit bad at calculations of take home salary.
Can someone please help me out in knowing the take home salary?
Note : I have declared 1.50 in 80C and HRA as 15k month !
Thanks in advance to all the fishes !

Post Photo
like

Hello Wipro

I joined Wipro on 14th April.

I can be a part of any permotion or salary hike.
For new announcement or anything

Query 2 what is the notice period in probation.

Question 3 probation is for how many months.

Thanks
Wipro Tata Consultancy Capgemini Infosys Accenture Samsung Tech Mahindra IBM

like

Hello sharks, which band and role will be offered in Wipro for 3.5 YOE in iT, relevant 2.7 in devops
Would they offer project engineer with b1 band or associate Project Engineer with A1 band

like

I'm interested in applying for a Senior Program Manager role at Splunk. Does anyone have insights into that specific role there? Culture, balance, career path? Thanks!

likesmart

More Posts

Hello Fishes,

I urgently need a suggestion, yesterday I have joined a company, but I haven't submitted all the documents yet.
I'm yet to complete the on boarding process.
Can I abscond them today i.e. after 1 day?
If yes, what reason I should tell them?

Yesterday night, I have got a better opportunity.

like

Hi Fishes, I'm a SDET with 6 years of experience in Python Automation with Selenium having multiple offers. Can anyone please help me to choose one best offer from below with respect to work culture, flexible hours, wlb for female employees?

Zesta Solutions - 19 LPA (10% VP) & Hybrid
Unify Technologies - 20 LPA Fixed & WFH
EY - 20 LPA Fixed & Hybrid
Concentrix - 20 LPA Fixed & WFH
Global logic - 26 LPA Fixed & Hybrid
Value labs - 26 LPA Fixed & WFH
Cyber ark - 30 LPA Fixed & Hybrid

like

Hi All,

What is the wlb in Areteans for a pega developer.

like

I am offered a role with S&p global, salary negotiation yet to have.
Can someone please tell if s&p global is recession proof or not, I’m planning to join only if i get job security
I have offer from lti paying me 12 on 3.5 yoe??

LTI Information Technology Deloitte PwC IBM S&P Global

like

Is there a church that is popular with people in advertising?

like
like

Which is a better place (for better opportunities) for product-based MNC's? Chennai or Bengaluru?

like

$700 a month lease (tax-in, 39m/10k) R-Dynamic (380hp V6). Only first month and registration due up front. I can’t think of anything as good or better I can get for that much. Thoughts?

Post Photo
likesmart

Just joined fishbowl. Getting familiar with the content and see it’s mostly US-based professionals.
Would be great to develop this EU group!
I’m based out of Luxembourg, what about everyone else?

like

Hey fishes, urgent help....

I was forcefully released from HCL services saying my BGV is not clear and was released the very same day. Now I am being asked to pay for basic salary of 89 days notice period +18% GST.. WHAT TO DO PLEASE HELP. I am being asked to pay 1,65,000/- and I was forced to leave HCL in 22 days.

Since 6 months I am mailing them asking for clearance but they didn't gave, now HR has also left the company, Please help what to do ..

like

That International Women’s Day logo isn’t deserving of the day & the women it celebrates. Can one of the talented women here please give it the love it deserves and re-design it? I would but...🙋‍♂️

like

Anyone have any suggestions on building raised beds for a garden? Going to build some in the next few weeks

like

Is making 10 times your initial salary in 25 years at the same company good progression? Started at 20k and making 210k.

like

No, you’re not. Better yourself.

Post Photo
funnylike

I don’t think this was hyperbolic. but I’m having a hard time believing it’s not satire 🥲. Is this cringey??

Post Photo
funny
like

Associates, do you want to be copied on emails to service providers/vendors (like CSC, CT, etc)? My thought is you get a billion emails everyday and don’t need more, but maybe I’m wrong?

like

Is Citi a dysfunctional organization, true or false?

like

Anyone up and want to chat? 24 M here.

like

Chumboogie the 👑 King of the household

Post Photo
like

Additional Posts in Brand Side

What certificates/training should I do in order to apply for a brand manager/marketing manager on the brand side? Almost regretting my choices since I come from a prominent pharma ad agency as an account, and it seems like most brands consider account as sales, and limit pharma transition into non-pharma industry.

like

A good friend of mine graduated from Parsons this past summer, has degrees in Journalism and French, is a talented photographer and designer (which I feel I have a pretty decent eye for after working at a design-driven branding agency for half a decade). And I’m certain she’d make a fabulous junior AD or content strategist. Unfortunately she, like many in this pandemic, is still without a job. Any advice for her and/or shops/hiring managers/non-traditional job hunt tips to steer her towards?

like

Anybody know how the in house agency for Keurig Dr Pepper is? I believe it’s called liquid sunshine.

like

I just finished what I thought was the final round of interviews for a job that I really want. Everything has been going extremely well. The recruiter just called to tell me that they want me to do one more round, though. This will make 8 interviews total, including a full case study presentation to 4 people. Should I be worried? Is this a red flag?

Hi! I’m looking into pivoting my career as more “brand” specialist/ manager. What skill sets would you find crucial to know ? Any advice on tips to learn/ gain experience? Thank you!

like

Working at a hospital with a million programs and services. When is developing an independent brand for a group justified, and when should it remain part of the parent brand?

like

What’s it like at Verizon?

likefunny

Procter & Gamble I just applied for a Multicultural Hair Brand Manager role at Procter & Gamble. Anyone work there currently or previously? Know of any recruiters I could connect with?

like

If you get a very uncompetitive offer from a company and you counter, and they decline every element of your counteroffer what does it say about the company in your opinion? Would you still take the opportunity?

🤙 When interviewer asking - “Where do you see yourself in 5 years? “
What is the most relevant answer? 🤥

like

BREAKING: Kevin Hart To Appear In Just 17 Super Bowl Spots This Year

likefunny

Posted this in a different channel but does anyone here work at Peloton (or know someone who does) and care to share their experience or thoughts on the company?

likesmart

Likes to Open DM please ❤️

Post Photo
likefunny

What do you tell your CEO who wants ROI on PR campaigns?

like

I am looking to leave my current position due to not having the opportunity to run campaigns and earn experience.
However, every interview I get asked about the campaigns that I have run.
This is starting to feel like a closed loop. Any ideas are appreciated.

I do create some personal campaigns and do social media content on LinkedIn for my personal profile. That is why I get a high number of interviews but I stumble at the starting line.

like

Anyone know of Chicago companies with solid in-house agencies? I’m a copywriter/content strategist with 6+ YOE, mostly in financial services.

like

Hello guys
Please help me get 11 likes.

likeupliftinghelpfulsmartfunny

Those of you that were on Agency and switched over are you producing projects at the same level? Is there operational support? Can you push back on the bad ideas? Are there leaders who ‘get it’?

like
like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal