Freelance EPs / Sr. Producers in LA/NY/PDX at places like 72andSunny, MAL, Anomaly, Deutsch, WK, Chiat, Apple, Grey - what are you charging for your day rate?

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$1000 per day. I’ve been doing this for 20. Worked on about every product category there is.

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Chicago.

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$1200 for most tech clients. $1000 minimum.

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Senior or EPs should charge 1600-2000/day

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R/GA 2 yes I’m guessing there’s a magic number between what one is accustomed to making in a W2 situation, the agency rate card amount (if known), and what one should actually be accounting for depending on their personal circumstances (in addition to padding for a “day” which we all know will likely go over 8 hrs for certain types of freelance projects). Or does agency overhead directly convert to 1099?

Example: let’s say one is on a W2 project at $100/hr, and the agency side rate card for that role is $250/hr. For W2 the rate will typically be billed by the hour anyway and include OT over 40 hrs/week. If one can opt for 1099, it will be a day or weekly rate inclusive of OT.

As a senior producer/PM who has worked for 2 of the places mentioned here I’m rarely offered a 1099 option. This doesn’t necessarily bother me because I do like to be covered under the aforementioned workers comp (and unemployment) insurance, but I’m considering whether or not it makes sense for me to change this at some point.

This thread has been super helpful and has me thinking!

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I produce work, but usually have at least a junior who can to the trafficking and the menial stuff. Honestly, I'd prefer to stay closer to the work, otherwise I become replaceable middle management and lost touch.

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1000-1200

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Doing campaigns, immersive and shoots. Basic creative production.

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I think what seems tricky about EP and up is that they still are producing work where as No managing director for account is working day to day on jobs like that. Feels like producers never scale high enough

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True. That’s true. They also get to cherry pick the best opportunities. I can put up w the politics if I get to (consistently) do badass work.

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$800

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In 2001, as a coordinator - I was collecting freelance producer invoices for $800 a day in a secondary market at a decent agency.

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One more aspect about W2 - you can file for state unemployment when things are slow like they are right now.

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Speaking of which, do we have a W2 freelance group here?

To add to the question…EPs, what types of projects are you producing?

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2020-2022
$900- $1000

2023
Who knows? $750??

Wait is everyone quoting W2 or 1099?

Great callout! I was quoting W-2

1k-1.2k

Does anyone happen to know average day rate in major Canadian market, sr. level?

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