General Mill's RFPs "include 120-day payment periods, no compensation for the pitch process & complete ownership of all creative concepts, whether GM ultimately hires the agencies in question or not" https://www.adweek.com/agencies/agencies-balk-at-insane-conditions-of-new-general-mills-rfps/
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Ah, nothing like a company hurting for sales calling the shots.
sounds like the beginning of a beautiful “partnership"
Hopefully agencies will stand their ground and not give in to this
Thank u, NEXT
"The briefs are also 'blind' or undefined, meaning competitors have no idea which brands are involved, how many projects winners will receive, how long their contracts will last or what the nature of the ultimate assignments will be."
Wow that really motivates me to sell sugary processed crap to kids now 😡
🤮
And lets down agencies with the email “Dear valued supplier” lolololol
Wow. Go procurement robots
Adopted the P&G model; that pay cycle is exact🤧
The f outta ere.
Run the other way as fast as you can.