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You have to show how your skills and experience are transferable and comparable, and any added value you bring from another industry.
Show, don't tell. If you think you shouldn't start at the bottom, prove it.
Chief
You should jump back a few levels in salary but you shouldn’t have to start at the bottom. Life experience and business experience count for something. Especially in Advertising where so many people are unqualified. Then you should advance more quickly once you learn the skills related to your mew role.
I know many Copywriters who started as lawyers or even as Account people or clients. They soon caught up on the craft and process and now you wouldn’t know.