Gonna review some portfolios soon (students and juniors). I’ve done this before for CWs and ADs, but apparently there will be some designers specifically for branding.

Anything I should note differently? I’ve been in a strictly “above-the-line advertising” bubble my whole career. I don’t even know what a good design portfolio looks like. Anything will help, even what the top design programs are so I can look up their recent grad books.

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Good question and super nice of you to show up prepared. Remind them all that even with design, ideas and concepts are still paramount. They’re the main thing that sets them apart from other designers and obv from AI. Think about good agency designers you’ve worked with. They all appreciate and build on good ideas.

This was a junior freelance designer’s portfolio I came across recently. It felt refreshing and real. She clearly sets up all her work with a case study write up. Plus she has a separate tab for her student work (called AWARD school) and has a list of dream projects she is hoping to find and why (her bucket list).

https://madisondaffy.com.au/

You could also ask for those design school links in the designers bowl.

https://www.fishbowlapp.com/bowl/ui-and-ux-designers

likehelpfulfunny

Pentagram, Geist, etc. ask GPT for a list of these companies then go on LinkedIn and look up designers that work there.

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