Got pulled onto 3 internal projects this week, all "top priority"...with zero impact on my quota. How do you balance these invisible tasks with closing deals?

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Boundaries are incredibly important.

You need to be certain that your willingness to pitch in and go above and beyond is an exception, and not an expectation of the norm.

If you help, people will keep coming back until you say no. And saying no is OK.

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You have to make those “invisible tasks” visible and try to quantify them. Otherwise, you’ll continue to be ridden with them.

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It is part of being a sales engineer. They should not interfere with revenue generating tasks but these projects can still be important. I would also make note of these projects and their outcomes so you can use it as leverage for promotion and salary increase.

Make yourself and these tasks visible by constantly showing the progress, difficulties and results of all the work u put in

Make sure your manager is aware, and let him know what you won't be able to do if you dedicate time to the projects.

If you feel strongly it will reduce revenue you should voice that so your manager can get you removed from the project.

Ideally you would talk to your manager and he/you would set expectations with the project leads on your availability.
If that’s not possible, then this is when I throw all project leads on an email with my manager and ask what is the highest priority/how much effort should be given to each.

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