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CheezIt let people choose the cheese flavor. Lays did the same thing.
Key Takeaway: We’ll behave ourselves when there’s food involved.
Pro
Subservient chicken?
Is Lays Do Us a Flavor not a good campaign?
Chief
Nope.
Chief
; )
Crowdsourcing? Boaty McBoatface.
Didn’t Doritos used to have people make their own super bowl commercial and then people would vote on them? Or something like that.
“Crash The Super Bowl”… led to some great spots
This was recent
https://adage.com/article/cmo-strategy/lexus-made-car-just-gamers/2315656
Chief
I keep a list of digital ideas I like, along with why they worked. Check out section 2: Let People Control The Real World
https://link.medium.com/eAcR1FVU6gb
Chief
I’ll save you a click:
Visit Britain: Great Chinese Names for Great Britain
Visit Great Britain let Chinese Tourists give British landmarks Chinese names on Google Maps. Like “Street for the Tall, Rich, and Handsome.” And “Mountain Earthworm.”
Burger King: Subservient Chicken
Burger King let anyone with an internet connection boss around a man in a chicken suit. Just like we’ve always wanted.
Game of Thrones: Ice Melt
Game of Thrones let people control a flame thrower to melt a block of ice on Facebook Live, revealing the Season 7 premier date.
Yes. Mercury did a web film called “The Lucky Ones”. The consumer was able to steer the story. Multiple story arcs were shot. It was hugely ambitious and quirky. It was around the time of Little Miss Sunshine. It probably didn’t move the needle. I mean come on, would you ever aspire to own a modern-era Mercury?
Chief
Jet Blue
Chief
Also similar to a vote https://shortyawards.com/4th/mercedes-benz-tweet-race
There was a super bowl commercial a few years ago that let social vote on what happened in it I think?
Not sure if the Johnsonville work counts but if those scripts were written by employees for realsies, that’s pretty cool.