Has there ever been a good campaign where the brand opened things up to the public and let them vote and make decisions?

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CheezIt let people choose the cheese flavor. Lays did the same thing.

Key Takeaway: We’ll behave ourselves when there’s food involved.

likefunny

Subservient chicken?

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Is Lays Do Us a Flavor not a good campaign?

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Nope.

funny

; )

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Crowdsourcing? Boaty McBoatface.

likefunny

Didn’t Doritos used to have people make their own super bowl commercial and then people would vote on them? Or something like that.

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“Crash The Super Bowl”… led to some great spots

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Yes. Mercury did a web film called “The Lucky Ones”. The consumer was able to steer the story. Multiple story arcs were shot. It was hugely ambitious and quirky. It was around the time of Little Miss Sunshine. It probably didn’t move the needle. I mean come on, would you ever aspire to own a modern-era Mercury?

There was a super bowl commercial a few years ago that let social vote on what happened in it I think?

Not sure if the Johnsonville work counts but if those scripts were written by employees for realsies, that’s pretty cool.

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