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Hello! Is anyone working at Spotify or HubSpot within product/project management that would be willing to connect for a virtual coffee chat?
I’m a recent grad and currently working in tech/product development. I have been interested in growing my career at either of these companies and would be grateful to gain insight on day-to-day and steps you took to successfully break in.
I know this might be a big ask here, but it’s been difficult trying to land one on LinkedIn. Thanks in advance
Is rolled off from project common in CG ?
I was hired 4 months back for specific project , was working from very 1 week of hire, now i am going to move to bench. Though i am happy but i also very worried as how much time it take to find next project, if i will get project as per tech i want to work.
How is internal hiring system in CG.
Capgemini
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Our girlies willing the ice to thaw
So... any news now that it’s July??
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Industry-wide layoffs tomorrow or nah?
BAE = Bacon and Eggs 🍳 🐷
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Comms planning helps to separate the roles of different executions. This one is to convey the campaign concept. This one is to communicate the hard hitting product details.
Before the project starts, ask them to share some work from any brand that they found powerful and memorable; agency does the same. Odds are it will come back as a spots without a lot of RTBs. Find a gentle way to point that out and then you can talk about what you envision together for what you’re about to create.
So smart
I did it once by saying hey you can make a average commercial that a few people will ignore. Or a funny one that people could enjoy. Just one less RTB and corny-ass insert
I’ve never been able to. Just do it in the agency cut.
I convinced them of the purity of the initial idea they positively reacted to (they were trying to add stuff after that fact). If that doesn’t work, tell ‘em the idea is off the table. I’ve actually seen that work. Because it means you actually give AF and have some conviction.
Although most folks give in or try to workaround it because they are terrified little nothing mice people.
Myopic clients always forget that people absolutely hate advertising. Especially advertising that feels like advertising.
Ha, no, but it was some old-schoolers, it always is. If the client is ruining something (and you can’t sell ‘em off it), scrap it and start over with their new mandatories incorporated. Brief creep is BS, call ‘em out on it, don’t just shrug and make crap.
Do both cuts and run a test based on the objectives in the client brief. Can be done for cheap these days.
Ask them if they’re working to sell a product, or convince their tween they’re actually cool.