Have you ever convinced a client to leave out product benefits from the script to make the spot feel more powerful and memorable? How’d you sell it?

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Comms planning helps to separate the roles of different executions. This one is to convey the campaign concept. This one is to communicate the hard hitting product details.

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Before the project starts, ask them to share some work from any brand that they found powerful and memorable; agency does the same. Odds are it will come back as a spots without a lot of RTBs. Find a gentle way to point that out and then you can talk about what you envision together for what you’re about to create.

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So smart

I did it once by saying hey you can make a average commercial that a few people will ignore. Or a funny one that people could enjoy. Just one less RTB and corny-ass insert

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I’ve never been able to. Just do it in the agency cut.

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I convinced them of the purity of the initial idea they positively reacted to (they were trying to add stuff after that fact). If that doesn’t work, tell ‘em the idea is off the table. I’ve actually seen that work. Because it means you actually give AF and have some conviction.

Although most folks give in or try to workaround it because they are terrified little nothing mice people.

Myopic clients always forget that people absolutely hate advertising. Especially advertising that feels like advertising.

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Ha, no, but it was some old-schoolers, it always is. If the client is ruining something (and you can’t sell ‘em off it), scrap it and start over with their new mandatories incorporated. Brief creep is BS, call ‘em out on it, don’t just shrug and make crap.

Do both cuts and run a test based on the objectives in the client brief. Can be done for cheap these days.

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Ask them if they’re working to sell a product, or convince their tween they’re actually cool.

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Has anyone changed your project after being selected in Jan. DCA?

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Just got offered to join potential project that would relocate me to LA for 3-4 months for onsite work. Their office is downtown, I’m single, 29 have the flexibility in lifestyle for this kind of move. Is it worth coming to LA rn? There are obvious Covid risks, but anything else I should consider when looking at this move? Thank you

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Quick question.
I was a contractor for a big company and they just let me know that my last day is December 30th. I got this position thanks to a recruiting company that has been great and gives me benefits.
Should I:
- Continue working with the recruiting company, hoping that they will find another position for me? (as they told me they will, and when they applied me I started working with my current company within 2 weeks)
- Work with the recruiter + apply for jobs on my own?

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Hey fishes, would be joining the PwC AC DDVIT team soon. Have some questions:

1) is this the same team as Strategy& practice under pwc?
2) how is the work life balance here? Avg. Working hours and timeline?
3) what are some benefits?
4) are there on-site opportunities? If yes only US or Europe too?

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Would switching from S& to LEK boost, hurt, or not change exit ops to PE/ PE ops/Corp dev & strat roles? Also looking at benefits of not having independence and utilization requirements. Thanks!

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I have offer from Kpmg and Deloitte and I prefer wfh. Do let me know which one to join?
And other benefits too.

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Does promotion happen while you're on bench in IT companies?
Hi All, I've completed two years in my current company and I was recently released from my project and my manager is trying to assign me to a new project hopefully.
My question is, will my promotion happen as I was eligible for the same and I was released to the bench as I'll be moving on to another project soon. Can someone enlighten me on this?

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I want to get out of IT Audit Advisory. Interested more in project management/business strategy, any recommendations on names of positions I should look for at other big 4 firms?

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Can someone recommend affordable health insurance? I left the firm earlier and am expecting a gap of medical coverage until I find a job. Currently not actively seeking either...

Qualifications
• Bachelor's degree in Engineering (Preferred )
• Knowledge on Basic Linux and Windows is must.
• RHCSA or RHCE will be preferred.
• Candidates who have completed internship or project on Linux will be preferred.
Exp: 0 – 1 Year
Job Location: Pune
Job Description:
We are looking for a Linux administrator who will be responsible for designing, implementing, and monitoring the infrastructure; also, to collaborate with other team members for smooth operations of Edge

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That moment when the 1st-year associate speaks up during a client meeting.

Post Photo
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Travel and TTC combo haven’t worked. After 6 months, the only offer I got included 4 weeks paid and FLMA only after 1 year. So 1) go and risk laughable benefits or 2) stay but risk TTC. So shitty 😭

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Hi all,
I’m a practice manager with about 7 years of healthcare industry experience, 4 of those at a managerial level. My background ranges from research, process improvement, business development, some data analytics. I’m really looking to find a remote (or hybrid) position in San Diego, CA. If anyone has suggestions on organizations hiring, etc. would love to chat!

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Hi

Can someone list all the benefits and reimbursement provided by
Deloitte India ?

I saw a post for Deloitte USI , like to know whether those things are applicable for Deloitte India Deloitte

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Are you, or someone you know, wanting to build an international team?

Our team at Ontop, can help you find, hire and pay your remote workers, so you can build an international team.

We can help you: - Expand globally - Hire contract workers across world - Setup payroll in preferred currencies- Compliance and background checks- Contract creation and management.
And your team can have a lot of perks and benefits, like our ontop visa card!
You can book your free demo with me.

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I need some insight. Just had a phone interview for a management job in healthcare. I felt comfortable and felt like the interview went well. I ask questions and the ACNO said that I asked great questions. They said that they had other interviews to do as well but said the next step is to bring me in for an on-site interview (I live 1,000 miles away) and that the recruiter would be reaching out. Thoughts? I’m going to drive myself crazy analyzing everything.

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I have worked my way up in Insurance for 4 years but the 1st year being an intern/front desk/admin and was promoted twice and now an account associate helping my AMs/AEs manage our Producers' books of business. I was recently approached by a big brokerage for a Client Manager position. I have imposter syndrome and don't think I am qualified because I dont know insurance coverages/mastered what a business would need for a particular industry (continued in comments..)

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Hello fishes,
Can a capgemini employee join his client organization.

helpful

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Anyone up ? 😉

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Why are the lesbian bars so few in the US? I am loving the only lesbian bar in Houston, but I need variety. Can you actually meet girls well at a traditional gay bar? F/25/Houston here

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Waiting for God of War and for Bungie to grab Halo back from 343 Industries since Destiny has always been trash.
. . .S/O to Horizon Zero Dawn though.

Anyone have personal experience with Dimensional Funds? Looking for a financial advisor and it's interesting you can only buy their funds with a few select advisors.

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CTO or VP technology (14yrs total exp) for machine learning AI computer vision products. Any hiring on this ..let me know

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How is the medical insurance policy at HCL Technologies?

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We are getting the letters on 12th September (Monday). Got to know from reliable sources in HR. Just 1 day guys, let's go!!!

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Hey fishes, aside from the obvs candidates (fjord, Ideo, snook, deloitte digital, ey Parthenon, pwc consumer bit), who else is doing good work in the UX research/service design space? UK/Europe based.

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Hello All,
I got selected in amazon from college , now got a link where I have to fill my preffered location so which location will be best accordings to the good projects ( Hyderabad, Banglore and Gurgaon ??) Which will be best pls reply

Is offer match a good idea?

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Hi there does anyone know what is the salary estimate for Sr Network Engineer in J.Jill ?

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For those of you that jumped from Big 4 to smaller audit firms, what are some of the things that you did that helped you have a successful and fulfilling career at your smaller firm?

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Selling Official GMAT 2020 and Manahattan Prep + Notebook

Original value of 350, accepting best offer for pickup in Midtown (starting offer 250)

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What is the biggest "burden" about your jobs? The research of stocks, funds, bonds, etc. or putting together a portfolio for customers during the busy seasons?

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What’s your gender, age, & city? After dropping your info, respond to others in your area

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Thoughts on $HOOD? Buy at this price or stay away?

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Is this a good time to move from pre-tax 401K to Roth IRA? We have been one income family last 4 months but I still expect year income to be in $250K-$270K range. Considering conversion for $40K amount.

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Hey hey guys....

J Pow-->market manipulation

Arrest him /s

likefunnyupliftingsmart

Haha this is going to sound pretty shallow, but are there any young guys that are on good looking/masculine/dl-ish side looking to chat/snap? 22M here

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Additional Posts in Advertising

Is McCann NY closed today? Supposed to hear back about a potential offer after their break.

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Does anyone know if Marvel and DC have in-house agencies?

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If no one else in your open office is watching commercials without headphones, don’t watch commercials without headphones. Read the room. (Yes, I have headphones on.)

likesmart

Confession: Sometimes I give money to homeless people that look like they might be an undercover billionaire looking for a kind soul to leave their fortune to. Does that make me a bad person?

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Food/bar recos in CHS?

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Why do companies do this? I interviewed with a company. They loved my work and told me that I’m going to start the following week. They made me sign all of the onboarding papers and poof ghosted me! 🤦‍♀️ I feel so down right now! And I feel like I won’t be able to ever land a job!

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Is the emperor wearing any clothes?

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How many months in is it normal to hate a new job vs you've given it a long enough chance to know it's a wrong fit?

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Any other integrated agencies working in Agile across the full agency? Trying to understand how this plays out as we roll it out.

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If you could change one thing about the ad agency culture, what would it be?

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Do LinkedIn skills endorsements mean anything? Has any recruiter said... "Whoa! She's got 47 people that think she's a great writer... we gotta get her in here!" ?

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Happy, found out most of my team is unhappy, now I’m unhappy, too.

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Been asked to present my current client’s plan and PCA in second interview for a role. Am I being over cautious by not feeling comfortable with this?

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O&M Creative: more shuffling still to come? And by shuffling, I mean layoffs too.

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When you're on a date and you say what you do...what are the reactions?

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After an awful solid four weeks, I left work today at 6:30 and am fucking getting my nails did.

likeuplifting

It’s hard to be motivated when rounds of layoffs happen and you see all your friends leave. But one thing that’s gotten me through all of this is working out. And when I say workout I mean the most pathetic, sad, barely completed beginner-level cardio dance routines. I’ve somehow forced myself to move while on lockdown and it’s somehow forced me to feel better. Whatever you’re doing, wherever you are: get up and move even if you don’t finish or end up going on a walk. Pls take care of yourself❤️

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