Having been prospecting business owners for some time now, I am asked about 401k plans quite often. I am curious how you are managing the assets...do you offer a menu of investment options?

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Yes, a variety of low-fee funds plus a good Target-date series is perfect.

OP’s question almost sounds as if he is asking who is providing discretionary investment management to pooled 401k assets. Not really how it works anymore aside from maybe profit sharing assets inside the k-plan. Otherwise, every FA has a preferred fund list from the investment menu available through 401k providers

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