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Maybe it’s just me, but having a Black Lives Matter related project as a junior/student so high up in a portfolio always feels iffy and almost opportunistic (especially when none of the creatives are Black). Not saying it’s a good or bad idea, but I’ve seen so many student/jr books do this that when I see them now, it’s like they’re trying to capitalize on the current social climate and it comes across as disingenuous and borderline scummy.

Makes sense, I’ll take all that into consideration. Appreciate the feedback.

Sort of agree with WT above. Also, I love ideas that push boundaries and even spark condemnation and outrage, but something about your child trafficking campaign is hitting a bit wrong. It’s missing the turn, like, “outraged at the reality? Here’s how to help shut us down for good”. Make sense?

I think you need some more straightforward headline campaigns, instead of the big social awareness campaigns. It’s good to think big but hard to stick the landings on those in spec.

Appreciate all the feedback.

Trying to polish what I can with some AD help. Redesigning stuff is out of my wheelhouse, but I want to make some revisions.

All in all, feels like I’ll just have to replace it with real produced work.

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Additional Posts in Portfolio Review

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Can you put spec work in your book?

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POV: you're an AD* looking for a copy (me) to build our portfolio together and work in... London?

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* I ask just because if your work is focused on editorial design, that is a different field. I wish you like strategic thinking. Thank you, bye!

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