Hey brand side peeps. How much of a concern is overloading your agencies?

Even if small/medium sized agencies were the right fit & price, I felt that brands would intentionally spread the work to reduce risk even if worse output, higher expense, more friction, etc.

Now that I'm at a big agency, I'm curious if that concern still applies. Do you feel safer with larger teams?

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Having seen both client-side and agency, resource allocation is an agency issue not a client issue. Clients have a budget to pay the agency. They have a scope they need fulfilled. It's up to the agency to figure out how to do that. If performance slips and the agency does not correct after the requisite top-to-tops, then it's time for review.
Welcome to Groupe and PM. Generally resource allocation is good here, so you do not have to worry *as much* about competitive reviews popping up or pieces of business falling off the scope.

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This is exactly it. I’m brand side after being agency my entire career and this is exactly the mindset from my leadership. We are paying a lot of money to agencies for a service, so how they get things done is not our problem but it should be done quickly, efficiently and on budget. If ‘resourcing’ comes up from the agency at all, my managers entire mood shifts and it ‘becomes another conversation’. Coming from agency, I can understand the client side frustration because we know that these agencies vastly overcharge vs what they actually pay employees…So that overhead should be going to resourcing appropriately

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It is indeed.

It’s evident when the pressure is on. Often no fault of the agency but we know how things can change or be delayed.

You tend to see the quality dip ie because agencies not investing teams, process and the resource. Profit > Quality

However we are always mindful of impacts on the team, provide clear forecasting and prioritise bigger budgets for them.

Coming from agency side I am well aware of the impacts that I often feel and see is lacking with other colleagues. Educating you clients and your process and transparency is key and why providing visibility is important from a client POV.

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Definitely still a concern! Even with a big agency, spreading work can be a risk buffer, no one wants to be stuck if an agency gets overwhelmed or loses key talent. But too many ppl can also mean inefficiency and diluted vision. It's hard to strike a balance

Diversifying will probably always be a practice, especially with larger brands. It's just good practice to mitigate risk, of course. But it also creates an unstated sense of competition. No agency wants to get too complacent in that scenario.

Turn around time and what kind of "heavy lifting" for the agency always is at the front of my mind. I find it ironic that my super small agency can crank out stuff twice as fast, but large agency needs 2+ weeks to "align and delegate".🙄

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