Hi all, I’m looking for ways to develop myself professionally. I would love recommendations or tips on how you continue education in your field to stay relevant and continue to learn about different marketing strategies.

Any tips on really good conferences, programs, classes, books, would be so so appreciated.

I’m currently a senior manager for local marketing activations on a planned path to become a director. Thank you!

like
Posting as :
works at
You are currently posting as works at

Books: this is marketing - Seth godin, play bigger, inspired, empowered, value proposition design

Related Posts

Looking for pharma-specific market access/product launch/life cycle management books/textbooks! Total rookie in this space. Thank you!

like

The GTM strategy at my company is not the best or strongest. Does anyone have any books, articles or suggestions on how to learn more about this topic? Marketing wise I feel like my team checks the boxes but every time we are getting for a launch it doesn’t hit the mark.

like

What personal or professional development books have you read that changed your mindset or helped you in your career? I’ll go first: making a manager, radical candor, and 48 laws of power. Add your recommendations below!

like

Best marketing books/videos for a brand new advisor that is building their book from scratch?

like

Hey everyone! Could you recommend any good materials/books/courses on IT services, B2B marketing?
Thanks! 🙌

like
like

Good marketing/branding books to read?

like

What are some good books to read, materials or classes about how to be a more effective PM? And about communication management, recos are gladly accepted.

like

Cisco

Pros:

- fairly decent place to work (from someone who worked with the Vancouver and San Jose offices). never met a blue badger (permanent employee) who had awful things to say.

- Ashley Goodall (their SVP, Methods & Intelligence) co-authored a brilliant book on leadership and people management called “Nine Lies About Work” that makes me believe they can be an awesome place to work

Cons:

- red badgers had low morale since they’re contract workers and can be terminated at any time

Does anyone have good books to read or people to follow on LinkedIn or Twitter who are well known in the B2B Marketing space? I might be transitioning to a new role in B2B from B2C and I want to make sure I’m selling the right skills I already have and learn quickly if I get this job.

like

Hi folks, I am working with a few friends on a fintech idea. I opted to build the marketing roadmapping strategy for the soft launch/prototype phase as I want to learn about the field. Any guidance where should I start? Any guidance, books, topics will be helpful 😊

like

Any good books or articles worth reading on product marketing and analytics? I come from more of a technical and general product management background, so I personally feel like I lack on the marketing side. Like Search engine optimization, etc. Thank you.

like

Favorite marketing books and podcasts? GO

likesmart

Someone reached out to me on LinkedIn about becoming an author on the side. Has anyone heard about such a thing?!? The person said she’s worked with 800 consultants writing their books and marketing it for them.

like

Hi everyone, applied for an investment consulting internship few weeks back.
It's a client facing job, but it might come at a later stage of a job, maybe after finishing my internship and getting a job offer.
I'm interested to know what is the must develop skills, must take courses or must read books to get insight, develop the required knowledge and skills for the position. I majored in business management finance and currently preparing for CFA level 1. Thanks in advance ☺️

like

ll add Bangalore Doddanekundi
In my profile time book and Ananya's Management 💔 sld be in d same group as it's a part of Google Management ..and operated from Google headquarter Bangalore ..and i also shifting myy location from sabang West Bengal India.. To Bangalore ..for my work purposes (tech support updates..and my friends ' workplace also .and hv a relation in trade and business ..so AI SD LD al as o be working der in a same way as m doing d best as in cloud performances in Google set up

like

I am studying for MBA and need 3 books. They are very expensive to buy, so I am wondering if any of you have access to a soft copy that you can share.
> Management Research: Applying the Principles by Susan Rose, Nigel Spinks
> Research Methods for Business and Management by Kevin O'Gorman, Robert MacIntosh
> Theory and Practice of Leadership by Roger Gill

like

It's March, and I have done a lot of seminars in Jan and Feb. I've gotten a few clients but would like to increase AUM drastically! Any books, sites or advice on what I can do for marketing?

like

Im moving from core Auto product management role to software development product management role.
Can you please share what should I read to brush up basics on SW PM?
Courses, books, blogs, anything is welcome!
Let's make this group a little active!

Suggestions on resources (books, courses, etc) for improving the following?

Effective communication
Management and mentorship
Working well with people with different working styles
Negotiation

like

More Posts

EY Christmas dinner in December. Funny part is we have to contribute for a Xmas dinner/annual company event. I have never seen this before.

funny

I work remotely and live in a low-cost area. I didn't even notice inflation.

like

What should 3 years experience (1 year as senior) expect to get in Transaction Services FDD in high cola? (I.e. NYC / SF). Thanks!

like

I don’t really know what to do with myself. I have been looking for part time work because that’s all I can handle, but honestly nothing is really interesting me much anymore. I feel like I am aimlessly applying for jobs. I tried creating emails that were “fancy-ish” for invoice receipts I send out, and that was fun. That has to be a job — for making those types of emails. What is that role called and how do I get into it?

like

Anyone here put up papers without having offer in hand? How the notice period goes? Will we be receiving any interview calls after putting papers? Just wanted to know about the risk we r taking by putting papers without having offer in hand. If someone did so, I would like to know about the experience as I have put up my papers. Please DM.

like
like

How do y’all get productive? My productive hours usually start after lunch 😅 the mornings have always been rough to me no matter what I do. Share your wisdom with me!

likesmart

How do you think mortgage rates will react this week to the fed rate increase Tuesday? Expecting 75 point raise, but is that already baked into the current rates?

like

One of my best friends is graduating from law school next month and I want to get her a gift celebrating that milestone but have no idea what to get her 🤦🏼‍♀️. I graduated from law school 10 years ago and am drawing a blank. I’ve gotten her a nice work bag in the past and a spa trip for her to relax while in law school. For additional context she’s mid 30s and going into big law in NYC. Any suggestions/recommendations on a gift idea would be much appreciated!

like
likeuplifting

It makes me intensely uncomfortable when I hear people who should know better misusing the word “myself.” As in “please cc Kate and myself on your email.”

likefunny

Anyone here to the Georgia tech online masters in analytics degree, I just had some questions….

like

I guess we have to normalise working on weekends!

like

Did anyone else get selected as part of the Total Wine lottery?

Post Photo
like

I can see this happening with a lot of school issued technology. How would a school handle damage to technology at home ?

Post Photo
funnylike

Traveling next week in a very rainy and hot area (non-work related). The only water proof/resistant shoes I have are LL bean boots (mid height). Should I rock sneakers and hope the best or bring the bean boots but it’s so damn hot I’ll need shorts :/

like

Any resources/tips to improve Excel skills?

like

Any updates on yemalur office, when will it open?

like

Recently read this quote by Seth Godin: “Don’t find customers for your products, find products for your customers.” What do you all think about this?

like

Additional Posts in Product Marketing

Anyone here making 200,000/year and love their job?

like

Hi there 👋

👨🏻‍💻 My name is 𝐊𝐚𝐳𝐮𝐤𝐢, and I’m currently a 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 at Remo, which is a fancy way of saying I make sure that the company runs in the most efficient way possible.

I am looking to transition my career in the field of Global Strategy OR Product Marketing and strengthen my skills in GTM Enablement. Would love to connect with like-minded professionals and get some advice on career goals.

like

Product Manager in Toronto.
I work in developing, launching and life cycle of aftersales products within a Manufacturing company based in Europe.

How do I get into other industries like tech? Any advice?

like

When is the best time to announce you are expecting to your leader? Is it after first trimester?

like

Anyone here struggle with their ADHD?

like

Demand for Hybrid Sales and Marketing Skills - what are the implications of this trend in the technology, media and telecom sectors? - read more

Post Photo
like

Any good books or articles worth reading on product marketing and analytics? I come from more of a technical and general product management background, so I personally feel like I lack on the marketing side. Like Search engine optimization, etc. Thank you.

like

Are there any tips for a 5+yoe person who works in a non-tech/pmm environment to make a switch without sacrificing Tc? Currently earning 110k

like

I have recently been looking into PM positions, specifically associate roles due to my experience. My experience includes some digital marketing, event management, and an education background. Any tips on how I can break into this field?

like

Audit or Analysis?

like

My background is in marketing and operations for consumer brands with 3 YOE, looking for Associate/Junior PMM roles in EMEA market. Anyone hiring?

like

Hi everyone, unfortunately I was recently affected by a layoff at my company. About 30% of their marketing department along with other departments were all let go. I have 3+ professional experience with product marketing, digital marketing, and event management. If you know of anyone looking for marketing specialists or just want to network in general let me know. I would love to connect!

like

I’m currently interviewing with a company that has very mixed reviews on Glassdoor. Lots of people complain about the workload and low salaries. However, I’ve been through 3 rounds of interviews (Recruiter, Marketing Director & Senior BM) and they all seemed great! When I asked about the WLB they all said they personally have great WLB. I’m having a hard time deciding which one I should trust. Glassdoor or personal interactions? Do you have similar experience?

like

Anyone from Revolut willing to hand out a referral? Would be greatly appreciated!

like

Anyone out there who’s worked for both CPG and for tech? What are some of the Pros and Cons?
I have about 4 years of experience in CPG but am considering what a transition into tech might look like. Tech benefits and pay seem better across the board compared to CPG, but would like to hear about others’ experiences.

like

Hello! Is anyone working at Spotify or HubSpot within product/project management that would be willing to connect for a virtual coffee chat?

I’m a recent grad and currently working in tech/product development. I have been interested in growing my career at either of these companies and would be grateful to gain insight on day-to-day and steps you took to successfully break in.

I know this might be a big ask here, but it’s been difficult trying to land one on LinkedIn. Thanks in advance

like

What is a B2B product that you’re a huge fan of and why? (Looking at it through a PMM lens)

like

I need some guidance on whether a job opportunity is a good jump into Product Marketing. Currently I am an advertising strategist w/ 2 yrs experience and my long term goal is to break into tech for PMM.

The product is serviced based (not in tech) and role responsibilities include:

- Coordinate ext and int resources to optimize ROI
- Managing, copywriting, creating digital campaigns + campaign data analysis
- Coordinating w ops teams

like

At an interview for a PMM role, I was told they couldn't offer me the position but proposed a role as Marketing Consultant. I've never done any consulting before.

To anyone who has done both, what are the advantages and disadvantages of being a Marketing Consultant?

like

Anyone else feel that they put everything into their job and than get shafted into a corner because of lacking of training but not lack of positive attitude or skills that lead you to the job. They refuse to see experience but then why hire you in the first place?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the Fishbowl app