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I’ve always chased the money and it’s never done me wrong.
Went from $55K to $65K to $80 to $120K in five years.
Had fun at every place and it was a variety of work (not all agency).
Try it!
Go for it! Having pure design experience will only help you as an art director. Also, take the money. That’s how you move up. Congratulations!
If you switch roles and hate it you'll have earned your years salary in a sorter time.
I also echo the sentiment above - be learning or earning.
Not hard. Go for it.