Hi, I’m a recent marketing graduate currently working in a creative-focused marketing role, including social media content creation and offline event planning. But I'm also curious to know the data-driven side of marketing in paid media and advertising, and love to understand what a typical day looks like in a paid media role, the key skills required, and how someone from a creative background without formal data training can effectively transition into this field. Greatly appreciated!

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I started in brand and transitioned to paid media. It’s helpful to understand the creative side but analytical ability is critical. Best be comfortable with numbers and storytelling. Analysts and agency pull data for me, but it’s up to me craft the story and t interpret the data for reporting on results.

Also, be prepared for a lot more constant intensity in paid media than in a creative focused role.

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