Hi! Looking for brands or agencies who recently audited the influencer agency space or awarded a “big” pieces of business to an agency to do influencer work. I’d like to understand if more mature brands are hiring influencer specific agencies or is bigger budget influencer work going to integrated agency offers (ie PR, creative, media agencies). What trends are we seeings?

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Posting as :
works at
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Uh oh—I think the world is pretty close to admitting influencers never did anything, or made anything, or were ever interesting, or made anyone any money. That it was all just a big scam and cash grab. You didnt go and start an influencer-centric business did you?

Thanks for sharing (although not very helpful). No, I’m not an owner of a influencer business, I’m a consultant. Influencer marketing is a 15b business and growing today (I’m not debating on where it’ll be tomorrow). I’d love some knowledgeable perspective on where the money is landing.

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