Hormozi dropped another classic truth bomb on X.

What is a brand you buy from regularly where you know you're being marketed to, but you simply don't care because the 'copy' is that good?

Post Photo
like
Posting as :
works at
You are currently posting as works at

It's interesting, I always think I buy things because I like the product and I'm immune from the marketing because I know the routine. I sometimes think, however, that maybe I'm not so immune. It's that thing of how people who are convinced they can't be scammed are the first ones to fall for a scam.

I think this is a little bit reductionist. Even really, really, objectively good marketing still feels like marketing sometimes. You can appreciate the artistry and the compelling copy while still recognizing the transactional nature.

Related Posts

Hello Fishes, Can anyone give me referral in Deutsche Bank. I have one year of experience in trade reconciliations and trade settlement using swift and ACH payment. Looking for analyst role in same job domain.

like

How is everyone feeling about the market today? Buy? Sell? Wait?

like

I'm relatively new to stock market investments and have tried to build a balanced portfolio for the long term. Should I hold the stocks for long term or does it make sense to book profits in between ?

I am currently expecting, have informed my team. Since the organisation is in hybrid mode, when discussed earlier i was told that it is flexible in terms of wfh depending on my health condition. But now my department wants me to be in office twice a week irrespective of the prior discussion. Still half of the office is on hybrid mode. Is it a fair ask?

I’ve very fortunate to have a new job. I wanted WFH, but I guess it wasn’t in the cards. Do you think people who work from home are that much happier?

likesmarthelpfulupliftingfunny

Hey I have an large project idea but I am looking for a business partner who is interested in helping fund the project. Does anyone have any suggestions on how to find a business partner like that?

like

Hi, I have two Weekend 2 GA Coachella tickets!! Let me know if you are interested!

like

Do you read multiple books at once? Power through one at a time? Do you set a page or chapter daily/weekly goal? Only do audiobooks? Please share your reading habits so we 🐟 can borrow/steal like artists 🎨.

For me, I set 20-30 pg min/night and listen to a different audiobook to/from work. The audiobook thing is new as I've never read >1 at once. Considering 1 chapter/night w/ 3 different books (3 ch/night)... I just want to read them all though not sure - may muddle if one > others.

like

Hi friends please help me to choose following Real page 27 lakhs fixed cgi 24fixed+1l variable pay + 1 lakh joining bonus 10 yoe Please help me to choose good one interms of web and job security

like

When people think all I do are tax returns and I'm like "No, I do estimates and extensions too. You're just not rich enough for that"

like

When your senior tells you that you thirst for beans <

like

How do digital nomads work from anywhere? After two years of this whole WFH thing, I realize that I need a proper routine, an actual WFH setup with a second monitor, a ring light, a suitable desk, an ergonomic chair, stationery, etc.

Don't get me wrong, I love the flexibility of remote work, and I'm not sure I will ever go back to 5 days a week in an office (or even one day a week, for that matter.) But, how do digital nomads adapt by packing up and going so frequently between places?

like

If you're looking for inspirational films about addiction I highly recommend The Resurrection of Jake the Snake Roberts. It's a documentary about the wrestler who had about as bad an addiction problem as you can imagine. It goes through his problems, despair, but also shows his road to recovery through platonic love, support, and he finds redemption. It's great for anyone like me that tried and failed to get sober for years. I have over a year now for the first time.

like

Don’t get scammed. I saw an ad for vending machines that dispense hot coffee, from The Caffeine Dream. Sounds like a cool idea, and they offered placement of the machines for a one time fee. but I asked this “Chris Mateli” where. He was evasive at first and was rude when I had someone with my company call to ask. Eventually he gave me the locations before buying the machines which, of course, I couldn’t verify for placement. They had no idea about these machines because they never ordered them.

Post Photo
like

Hey Denver folks! I moved to Denver in December 2019 just before covid19 hit for a new job. Still don't know very many in the area. Currently at a Big4 but the only member of my team in the state. Anyone looking to make new friends etc?

30M, Dog Dad, enjoy hiking, trying new foods etc. Originally from NYC, MBA from Leeds.

like

I’m looking to get into Tech Sales and would love to connect with a fellow sales savvy for tips on how to crush my interviews but also perfect my resume. I’m coming from a fintech background

like

I’ve decided to leave a toxic work environment and have begun applying elsewhere. It’s now very difficult to motivate myself at work. Any advice for how to survive until I have an offer in hand?

like

Best Christmas activities and events happening in the city?

likehelpful

Additional Posts in Marketing

With the huge budget my company sets aside for advertising, lots of people think that marketing execs are really well paid. I WISH!!!

like

We are looking to restructure our marketing team (B2B IT services) and one of the questions I have is: how does recruitment marketing / employer branding fit into the marketing team?
Over the last year EB and RM have become increasingly larger parts of our team’s work, but it’s not part of the marketing commercial targets (just helping recruitment meet their targets). Are they completely separate in your company? Or part of the team and if so how?

Gary Dahl got everyone whipped into a frenzy with "Pet Rocks" and TBH that makes me believe that marketing is like a form of wizardry

like

How is the work culture in BMW Canada? General culture, support and mentorship, work life balance and job security. Thanks.

like

We're always looking for new ways to make things easier for our customers and clients, but sometimes I just want to take a step back and breathe.

like

I was recently hired by my dream agency. I get creative freedom, flexible hours, and I can work from home if I feel like it. Always keep looking for better opportunities, you never know when one might show up!

like

If you didn't go to college, how did you learn what you know now in marketing?

like

Currently trying to figure out how to create effective marketing strategies for people in the 60+ age group, any pointers from people who have done this before?

like

Which platform do you find best for affiliate marketing?

like

Curious to know has anyone stumbled upon a bar(cocktails, drinks) that has also nailed social accounts so good so that besides their bar offerings people also cant wait to consume their content?

like

What's your favorite example of a product that you don't understand how they even pitched it to the CEO? My current favorite is this bottle of water that says "lo cal." Hahaha

likefunny

I've been trying to figure out why TikTok is so popular. I mean, I get it: it's easy to use and fun, but what's the ROI?

like

What's up with commercials nowadays? The ones I worked on back in the early 2000s were so much more creative. Maybe everyone is running out of ideas?

likefunny

What steps should I take to become a marketing manager in 4 years? I'm currently a coordinator but I'm very goal-oriented. Determined to achieve this!

like

I think I've moved almost entirely from newspapers to newsletters. Media changes!

like

Tips on writing marketing company that sounds organic and punchy?

like

My boss refuses to take my advice and update our website, which is stuck in the 2010s. Why hire a marketer if you won't allow any changes to our marketing?

like

@GSK can anyone tell me about Haleon? Good company, culture, salary/benefits? Seen some open roles and I’m curious.

like

Anyone hiring for a Marketing Analyst position?

like

Going from PR agency to a marketing role in-house, tips and advice pretty please!!!

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal