How closely do you work with your SDR’s? I trust when they push back on leads but the CMO keeps fighting with the leader of that team.

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I trust them, I feel like they know that side of the business better than anyone honestly

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I agree, I don’t get the pushback.

I don't regularly get push back but occasionally (when they aren't making their quota) I get statements like "Great titles but they aren't converting". Thankfully my boss explains the nurture process and that they don't all convert right off the bat. We do have a new Director of the SDRs and we don't hear that push back anymore.

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Not my monkey, not my circus. Let the leadership duke it out and I work my SDRs on the reg to build trust and deliver success with them.

I kept getting pulled in so no choice.

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