Posting as :
works at
You are currently posting as works at

Let me start by saying that this is a hall of fame spot. And based on what the brief appears to have been, the folks who made it couldn’t have done a better job.

That said, the ad itself actually answers your question. Its big news is that you can get free shipping online…in 2014. They might as well have briefed the agency to make a spot about how water is wet.

like

The ad did nothing to get people into Kmart. Eddie Lampert refused to fix the stores. It was a disgrace.

like

Turns out one hilarious campaign can't save a brand. Of course, the company's problems may have had more to do with private equity firms than the actual business. But such is life in the modern world.

like

Right?! Kmart had some really memorable ads, but I think the brand just struggled with consistency and keeping up with trends. They also had a hard time competing with bigger retailers like Target and Walmart. It’s crazy to see such strong ads not translate into long-term success

like

Strong ads? Potty humor that reinforced the poor opinion people had of the smelly, run down stores?

This is amazing

The ship was already sinking by then. A great campaign couldnt stave off the inevitable.

A lesson in pure management incompetence and value destruction — they could have been Target, or Amazon, or learned from Walmart. Instead they were wrung out for real estate profits.

I didn’t realize this was their ad! It’s so good haha

Related Posts

Thoughts on buying xem?

What app do you guys use to buy? Seems like Coinbase only has 3 cryptos, RH only 2. Is there a single app that has all or a large selection to choose from ?

Let's talk sign on bonus...

like

Random question, but does anyone know why all closed captions say "captioning made possible by (some company or group)"? Now that I think about it - it feels like a weirdly phrased statement. Are captions provided by donation or something for broadcast television?

like

www.pivotcitizenship.com A brighter future is aviating😃 Having a second passport is the best way to ensure a safe and flexible future for yourself and your family as well as securing a high paid job with low tax rate. Why be at the mercy of a single Government to control your destiny? As countries continue to close their borders to specific passport holders, dual citizenship is now necessary, and having two passports means always having more options. Visit our website today to get started.

Post Photo
like
like

Would you expense a speeding ticket on your way to an IR?

funnylike

Please help me to get 11 likes to enable DM.
Thanks in advance.

like

Hi 🦈,
I'm looking for a referal
SAP LABS India
I've the job id
Can anyone please help me with providing the referal.
Please ping or comment to connect.

like

Got flaked on twice in a span of 3 hours by a recruiter.

like

Which companies in Canada are giving remote opportunities in the insurance industry?

Hi,
I have an offer with Citi, initially it was hybrid model and looks like they are moving back to wfo.. they told only now and I dont have any other offer in hand. due to personal constraints I need wfh or some flexibility types, but they seem a bit rigid as its not in their policy..
Is it good to join and then try pushing them for wfh.. or search for another offer..? 16 yoe, PM...

DM if interested (please check YOE)
Company Optum

Post Photo
like

You know trouble is ahead when the DNC convention gets less viewers than the random Trump rally yesterday:

Post Photo
like

Looking for PM opportunities in Bangalore, currently in Hyderabad. 6+ years of PM experience, 10+ overall IT experience

like

Best books on entrepreneurship? Trying to find a good birthday gift for a friend thinking of starting his own company and exploring business ideas

like

How much TCS pay for Germany on-site to C3A Technical Lead?

like

Are people called to chennai once every month especially SBA's @Tiger analytics? Or is it a permanent wfh for now?

Invite industry professionals you know to our bowl., Let's make the connections bigger and wider

like

Additional Posts in Brand Side

Anyone know of Chicago companies with solid in-house agencies? I’m a copywriter/content strategist with 6+ YOE, mostly in financial services.

like

Happy Indigenous People's Day! Let's hope none of the brands we work for make an embarrassing and money-grabbing attempt at celebrating today! Here's to no cringe "we see you" emails and instead just sending out donation links for Indigenous People's causes!

like

I am what I like to call an early career marketing profession. My experience is limited (some internships, temp jobs). I’m applying for full time marketing jobs. Any advice?

like

🤙 When interviewer asking - “Where do you see yourself in 5 years? “
What is the most relevant answer? 🤥

like

Does anyone have any insights into what work at stack adapt is like?
And the general salary ranges there?

like

What certificates/training should I do in order to apply for a brand manager/marketing manager on the brand side? Almost regretting my choices since I come from a prominent pharma ad agency as an account, and it seems like most brands consider account as sales, and limit pharma transition into non-pharma industry.

like

Anyone else finding it really hard to care about super bowl commercials this year? They feel like a relic from another time to me.

likesmarthelpful

Hello guys
Please help me get 11 likes.

likeupliftinghelpfulsmartfunny

What title for this job description?
I want to switch roles from a creative director who oversees all aspects of the company’s creative (marketing campaigns and brand building mostly; also production, performance marketing ads, product design, managing design team) to focusing 100% on building our brand, educating both customers and employees about our value prop. I hate managing people or logistics and scheduling. What would this role be called? Do you see it as demotion from CD?

like

What’s it like at Verizon?

likefunny

Hi! I’m looking into pivoting my career as more “brand” specialist/ manager. What skill sets would you find crucial to know ? Any advice on tips to learn/ gain experience? Thank you!

like

Anybody know how the in house agency for Keurig Dr Pepper is? I believe it’s called liquid sunshine.

like
like

I’ve noticed on Glassdoor, salaries for my level (Director) are higher than my base but have similar bonus opportunity. At what level of pay gap would you push or make a stink? In hindsight I should have pushed more during the hiring process. At 160k base now, seeing ranges in the 170s to low 180s. These are specific to my current company.

like

What is the best way to reach out to your in house agency ? I want to share our call for artists . Do I have go through HR? Or is there a place I can simply post an announcement ?

like

Those of you that were on Agency and switched over are you producing projects at the same level? Is there operational support? Can you push back on the bad ideas? Are there leaders who ‘get it’?

like

I’m interviewing for an in-house brand position at a tech company... after 10 years in the agency world. Any big things to watch out for or ask? Thanks 🙏🏽

like

Marketing folks - may I ask how much you are earning based on yoe? I’m trying to make the transition and want to understand better about the salary range.

like

I just finished what I thought was the final round of interviews for a job that I really want. Everything has been going extremely well. The recruiter just called to tell me that they want me to do one more round, though. This will make 8 interviews total, including a full case study presentation to 4 people. Should I be worried? Is this a red flag?

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal