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Let me start by saying that this is a hall of fame spot. And based on what the brief appears to have been, the folks who made it couldn’t have done a better job.

That said, the ad itself actually answers your question. Its big news is that you can get free shipping online…in 2014. They might as well have briefed the agency to make a spot about how water is wet.

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The ad did nothing to get people into Kmart. Eddie Lampert refused to fix the stores. It was a disgrace.

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Turns out one hilarious campaign can't save a brand. Of course, the company's problems may have had more to do with private equity firms than the actual business. But such is life in the modern world.

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Right?! Kmart had some really memorable ads, but I think the brand just struggled with consistency and keeping up with trends. They also had a hard time competing with bigger retailers like Target and Walmart. It’s crazy to see such strong ads not translate into long-term success

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Strong ads? Potty humor that reinforced the poor opinion people had of the smelly, run down stores?

This is amazing

The ship was already sinking by then. A great campaign couldnt stave off the inevitable.

A lesson in pure management incompetence and value destruction — they could have been Target, or Amazon, or learned from Walmart. Instead they were wrung out for real estate profits.

I didn’t realize this was their ad! It’s so good haha

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I was late to an interview.

I’m type A, never late, certainly not to an interview. I called & sent an email as soon as I knew I would be delayed. They had me come in anyway. Am I totally screwed?

Hi 👋 Fishes,

Anybody from the Ericsson project here ?

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Capital One PMS- I’m expecting an offer for a product manager role soon. I have 5 YOE total , and I currently earn 133k. What sort of offer could I expect for the NYC area, and is there room to negotiate should it be lower than my current salary? Capital One

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Hi i am looking for job in Pune.Technology Azure.i have 2.5+years of experience in Azure .I am Certified Azure 104

Recently, my fiddle leaf fig has started to develop some brown spots on some of her leaves… anyone have any ideas as to what could cause this? My initial assumption is root rot

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These numbers are really irrelevant unless you know the agency. It would take a lot less dough to get me into w+k than say, a Translation or similar.

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Soon to be making 85k in LA, looking to move to a new apartment. What would you think is reasonable to spend on a 1 bedroom (not studio)?

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How many of you have been flying to clients?

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I am going to speak with a recruiter at Houlihan Lokey TMT in LA. I would like to know more about the group and its culture. Would love to connect and network🙏

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Can someone share the interview tips for GCA round?

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Hi Fishes,

I am thinking to diverting my career towards freelancing in accounting.
For that I have to resign from my current job in Pwc. I am thinking of starting a job as accountant and work as a freelancer as part-time.

Any thoughts or advice?

Hi all I am looking for a referrals to apply for a position of data scientist with 3 years of experience.

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Hi guys! I work as a software engineer and the work is very easy, I’m somewhat bored. I have family in FAANG, and I’m looking to get into it for the $$ and hopefully to work on new technologies.
Any advice on where the interesting work is being done in the tech field in Atlanta to take my next career step?

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What do you guys do for winter footwear? Is there a certain brand or style you wear to work or do you swap out of regular boots when you get the the client site/office? Male btw

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Question: I have a client who started a restaurant. He leased the land and bought shipping containers where he spent money contracting out to turn them into bars. I’m having a tough time determining how to depreciate this! First thought was leasehold but he’s not making improvements to a structure...he owns the structure! But nonresidential real estate at 27.5 years doesn’t make sense either as it’s not a brick and mortar building. Curious on others thoughts! TIA

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Are there any casualties of the Coram/Optum infusion layoffs in the bowl? How is your job search going?

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Anyone joining Optum Hyderabad on Aug 29th?
Optum

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Any group still busy heading into the new year? Been dead for months and still dead. Real estate — V30

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Additional Posts in Brand Side

Hi! I’m looking into pivoting my career as more “brand” specialist/ manager. What skill sets would you find crucial to know ? Any advice on tips to learn/ gain experience? Thank you!

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Likes to Open DM please ❤️

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What’s it like at Verizon?

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Does anyone have any insights into what work at stack adapt is like?
And the general salary ranges there?

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What is the best way to reach out to your in house agency ? I want to share our call for artists . Do I have go through HR? Or is there a place I can simply post an announcement ?

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I am looking to leave my current position due to not having the opportunity to run campaigns and earn experience.
However, every interview I get asked about the campaigns that I have run.
This is starting to feel like a closed loop. Any ideas are appreciated.

I do create some personal campaigns and do social media content on LinkedIn for my personal profile. That is why I get a high number of interviews but I stumble at the starting line.

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Anyone know of Chicago companies with solid in-house agencies? I’m a copywriter/content strategist with 6+ YOE, mostly in financial services.

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I’m interviewing for an in-house brand position at a tech company... after 10 years in the agency world. Any big things to watch out for or ask? Thanks 🙏🏽

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Happy Indigenous People's Day! Let's hope none of the brands we work for make an embarrassing and money-grabbing attempt at celebrating today! Here's to no cringe "we see you" emails and instead just sending out donation links for Indigenous People's causes!

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Plus what is the starting salary for entry levels associate under group m like xaxis, mindshare,etc

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Procter & Gamble I just applied for a Multicultural Hair Brand Manager role at Procter & Gamble. Anyone work there currently or previously? Know of any recruiters I could connect with?

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A good friend of mine graduated from Parsons this past summer, has degrees in Journalism and French, is a talented photographer and designer (which I feel I have a pretty decent eye for after working at a design-driven branding agency for half a decade). And I’m certain she’d make a fabulous junior AD or content strategist. Unfortunately she, like many in this pandemic, is still without a job. Any advice for her and/or shops/hiring managers/non-traditional job hunt tips to steer her towards?

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What title for this job description?
I want to switch roles from a creative director who oversees all aspects of the company’s creative (marketing campaigns and brand building mostly; also production, performance marketing ads, product design, managing design team) to focusing 100% on building our brand, educating both customers and employees about our value prop. I hate managing people or logistics and scheduling. What would this role be called? Do you see it as demotion from CD?

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I just finished what I thought was the final round of interviews for a job that I really want. Everything has been going extremely well. The recruiter just called to tell me that they want me to do one more round, though. This will make 8 interviews total, including a full case study presentation to 4 people. Should I be worried? Is this a red flag?

I am what I like to call an early career marketing profession. My experience is limited (some internships, temp jobs). I’m applying for full time marketing jobs. Any advice?

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If you were to launch a new product campaign for a beverage in Feb/March, would you focus on spring/summer imagery or more oils that feel too premature? What cultural/timing things would you take into consideration?

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Does anyone have experience with a CMS migration? I inherited a migration plan with very little context. Any recommendations or best practices on how to move forward? Who should be included as stakeholders?

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🤙 When interviewer asking - “Where do you see yourself in 5 years? “
What is the most relevant answer? 🤥

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