How do guys you use AI to make better work? Is it just fast comping? I feel like I’m always seeing people say that AI won’t replace you but the creative who uses AI will, yet they don’t explain how people should be using it. Sometimes I even feel that working with AI too much makes me dumber lol.

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I use it to simplify briefs, connect dots when brainstorming, refine write-ups (I’m an Art Director), research treatments, create “impossible” images, etc.

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ChatGPT, Midjourney, Sora, and Runway for personal use. I work for WPP, and we are only allowed to use their AI platform, WPPOpen.

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Definitely helps me with getting things out quicker. Has made comping easier and storyboarding scripts. Vs looking through bad stock or reference images to then try and photoshop

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i use chatgpt to write pretty much anything that isn’t a TV script because TV is my joy. names/handles, alternative ways of phrasing things, little alliterative headlines for whatever. things that a junior would do if we had any of those

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There is a reason you see the same people with the same refrain, but repetition doesn’t make it true. Don’t believe the people whose success relies on you believing in the power of the tech they are trying to sell you.

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chatgpt plus + runway goes a long way in pitches

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