How do you handle portfolio vetting when roles are hybrid creative/strategy positions? I sometimes struggle to determine if a candidate’s work reflects their own thinking or a team effort.

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You might need to get them on a screening call if the projects don’t list credits or if it’s hard to tell who did what. Just ask point blank who came up with the idea for the work. Anyone who did will usually take credit for it, and those who didn’t will say it was a team effort.

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