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I’m in my 30s and I have no problems staying on top of trends. What I find is being aware of all trends is impossible. I’m aware of maybe 20% of trends, probably less. But between my partner and I, that’s WAY more than needed to get the work done.
Also follow a variety of influencers, creatives, content creators that you genuinely enjoy. Peruse tikok once a week or a few mins each day when you can. You don’t need to be chronically online. And chasing trends is derivative for the most part, but you know that if you’re an ACD. I get inspired from real stuff and insights about culture. Those lead to better work.
I subscribe to some round up newsletters. User mag is great for viral trends/explaining where things are popping up from.
Do you have any others you can share? I’m sure I could find some but verified via word of mouth is always 👌🏼👌🏼
Coach
I just don’t
The bottom is the top in an ouroboros kinda way
I ask the strat/planner to help? Is that bad?
It’s their job.
Juniors
Visual Storyteller
where’s a junior when you need one?!?!?!?
I thank got every day my job isn’t built on social media trends
Wendy’s Twitter/threads
Here's a good Reddit thread on the topic.
https://www.reddit.com/r/advertising/s/bFBdI4nHvw
We have a whole team dedicated to this that makes a weekly roundup, plus slack channels for each platform and everyone just all chips in. Rally your team.