How does your agency/team strike that balance between pulling in people, including specialists, to collaborate on work without having just a herd in every meeting?

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Only those that need to be there.

it’s a balancing act - you either over communicate and everyone is every meeting or your under communicate and people feel left out and information gets missed.

Account: checks availability/bandwidth of people
CD: Makes the case of if/when to include specialists
Creatives: Meet separately with the specialists or amongst themselves as needed

Rest of team involved closer to actual client presentation for any red flags and final updates!

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