How long should you be in a senior role before associate director? I know it's dependent on individual skills and projects etc but assuming you're doing things right, what's the general timeline?

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2-3 years. Getting there is one thing but also acting the level before promotion. The ACD also includes management responsibilities so you also need to project those abilities.

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2-3 years at least and yes, you have to show ability to conduct the process + manage people.

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That's a great point. Any other skills / experiences you'll need to have mastered before moving up? I've run a couple national integrated campaigns that did well, clients happy and won an Effie, manage a strat under me + have had to work with other agency partners and got through it with no incident.

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