How open are recruiters to candidates moving from the creative side to the strategy side? After 3 years in creative, I think I've realized what I truly enjoy about advertising isn't coming up with the assets themselves, but digging into the brief, understanding the audience, and figuring out the “why” behind the work.

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If you took on anything strategy-related on the creative side, that will be a good point to start with. If not, you’ll have to double down on how much you learned and how that gives you an advantage to pivot into it.

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