{ "media_type": "text", "post_content": "How to hire for any creative role in sixty seconds:\n\n• Look at their past agencies. Any of them better than yours? Yes=1 point.\n• Do they share more than 10 LinkedIn connections with you? 1 point.\n• Are any of their past roles the same as the role you need? 1 point.\n• Does their portfolio look professional? 1 point.\n\nIf they score all 4 points, just pull the trigger and hire them. Stop making it so complicated.", "post_id": "60fafa36f887cb00212e7c1e", "reply_count": 50, "vote_count": 20, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

How to hire for any creative role in sixty seconds: • Look at their past agencies. Any of them better than yours? Yes=1 point. • Do they share more than 10 LinkedIn connections with you? 1 point. • Are any of their past roles the same as the role you need? 1 point. • Does their portfolio look professional? 1 point. If they score all 4 points, just pull the trigger and hire them. Stop making it so complicated.

likefunnysmart
Posting as :
works at
You are currently posting as works at
Highlighted IconHIGHLIGHTED

Yeah I gotta disagree. My bullet points would be: 1. Is their book good? 2. Is their style right for what I’m hiring them for (that doesn’t mean prior category experience, it means right concepting skills + right tone of voice as a cw or aesthetic as an ad) 3. If we do have mutual connections, do our mutual connections that I respect vouch for them? (Very different than do we have mutual connections) 4. Do I enjoy speaking with them on the call? (For me, I’d look for someone friendly, nice, interesting, and enthusiastic when speaking about creativity)

likehelpful

Most creatives I look up have 50+ connections with me. By the time I’m cd it’ll be higher. Outside of junior roles i can’t imagine a situation where all of the candidates don’t have tons of connections. It won’t mean anything to tell them apart, and if someone doesn’t but has good work, I’d just assume they’re not into LinkedIn or spent part of their career in a different city 🤷‍♂️

1. Can they think? Ask them to describe a few business problems their work had to solve and how they forged the solutions. Try to listen between the lines to see how much credit they give to others as well as how clearly and simply they answer. If they can’t articulate simply the basics here, that’s a red flag. 2. Who are their ad heroes (and why)? If I hear names like Luke Sullivan, David Abbott, Droga, Greg Hahn, Hegarty, Serpa, Judy John, Charlotte Moore, Fenske, Kash Sree, Khai Meng, Janet Camp, Bogusky/Keller, etc., I know they’re aiming high enough and they know the Canon. It’s always better to hire “students” of the business and “ad nerds” (as Anselmo Ramos calls them) because they come hard wired knowing what great ideas look and feel like. 3. What kind of work do they like doing? NEVER hire people whose answers don’t match what the role requires or where you, as a CD, want to push it. We must play to people’s strengths if we plan on setting them up to succeed. 4. What campaigns are they jealous of and why? You’ll learn a lot about what matters to the candidate and how aware they are of the details that go into making work great.

Recent IconRecent

Your second bullet is 100 PERCENT WRONG. It’s that kind of thinking that makes it so hard for underrepresented minorities / people who can’t afford ad school / anyone looking to change careers to get a job in this industry.

likesmart

So you’re saying you never contacted your old work friend on LinkedIn who’s now at Droga or Wieden and asked them to pass around a link to your book?

like

Yeah I gotta disagree with this. All 4 points should be about how good their portfolio is. I don’t care if we have mutual connections or what name agency youve worked at. I want to know that you’re a top creative with smart thinking and craft.

likesmart

They exist believe it or not. Great creatives occasionally come out of obscure or mediocre agencies. And sometimes they’re shy, and don’t make many contacts. I think putting too much stock in the agency names where people have worked or who they know can lead you to hire the all too common social-butterfly-with-rich-parents-who-isnt-very-creative-or-hard-working One of the best group creative directors at Grey right now was hired from Publicis NY, which is infamously not a creative shop. Anyway im not criticizing you, i just think that approach will cause you to make some bad hires and miss some good ones

likeupliftinghelpful

LOL my boss gets all 4 points yet they’ve been fired from their last 3 gigs. I agree hiring is overcomplicated but it’s not this simple either.

likesmart

I’d give that one 2 points.

like

I hate professional looking portfolios with no ideas….

like

You’d be surprised - and dismayed.

There are only two factors that should go into hiring someone. 1) have they done great work 2) do they seem like a nice person you’d like to work with End of story

like

Right. But you’ve got to ask questions to be certain they were the brains behind the great work. There is an entire cohort of people who got credit for great work they were only marginally involved with and you quickly realize they lack the fundamental skills to serve the day to day needs of a tough client.

All right, it looks like my quick list is unpopular. Here’s the opposite of the list: • Past agencies known for bad work. • No shared LinkedIn connections. • No creative roles in their past. • Ads in the portfolio look rough. You’ll hire someone with these points as long as their portfolio is great, right? I’d like that in writing. I’m going to call many of you out here. You’re not telling the truth. A majority of you disregard spec work in books. Lots of past discussions on Fishbowl about spec where most people give negative points for having spec in there. The truth is you have your recruiter create a posting, and then barely sort through the 500 applicants, because you’ll wind up hiring a friend of a coworker who lied about being on a big campaign. That’s what really happens, and it’s unfair. Do something different than what you’ve always done before. Anything. My ideas on this post got shot down. Fine. At least I gave it a try. What are your thoughts on making hiring better, for real? Because the “just look for a great portfolio and a cool personality” method is not what you’re actually doing.

likefunny

Related Posts

like

I was laid off from a resource management role, working with employees approaching or on the bench, working with managers to staff projects, and support functions like report creation, scheduling, etc. Roles like this are few and many large consulting firms have frozen internal hiring. Do you think it would be beneficial to get a SHRM cert? Would that help get a "talent related" HR role? Worth the money? I have a background in recruitment as well.

like

Why won’t AA let me book business class flights with points if they’re available to buy cash? (Qatar flight on AA site)

like

Is it better to start off early career at a BDR/SDR role or a tech consulting role to eventually be a solutions engineer? Advice is appreciated!

like

What do you want to do after being a PM? I’m in my third PM role, at a great product-driven employer, and am getting bored of the requirement writing and customer jockeying.

like

Anyone have a mortgage broker referral in LA? Looking for preapproval and prefer to go through a broker.

Any Altman Solon fish on here, or anyone know much about them? Recently received and invitation to interview for a consultant role, but unsure if I want to proceed. Happy in my tole but willing to talk with recruiters, but the first round interview is 1 30min call plus 2 45 min cases…

like

My niece is getting in on the points game. Aside from TPG where should I send her to self educate? Any card recommendations? Her hubby is military so they won’t have to pay fees on most cards. Thanks!

like

Accenture hired me for a role that I don’t think I’m qualified for? Looking at the job req page, I only tick 1-2 of the bullets (out of 10). Important to note that I never lied or padded my experience, and have been genuine and honest throughout the interview process. I start next month. Is this imposter syndrome or an actual concern?

like

DM me for referrals at KPMG. Openings for Data Scientists, Data Engineers.

like

Consultant with loads of points, any suggestions for honeymoon spots in winter? Outside USA.

like

LEK vs Parthenon? Heard both are sweatshops. Would love to hear real life data points. Thank you in advance!

likefunny

I can hear the TV from the room next to mine. How many points?

like
like

Anyone here know about/recruited with Oracle Cloud Infrastructure team? They seem to be recruiting aggressively and am wondering if it’s worth pursuing. This is for a product planning/biz ops role

like

What is a relevant exit opportunity for principal @MBB in high tech FANG firms?

like

Hilton wouldn't let me in to the executive lounge even tho I have status and front desk verified at check in and check out I had access. How many points can I ask for?

like

For those who make significantly more money than their partners and don’t have kids — how do you a handle money? What are the tension points? Anything you’d do differently?

like

Just used points to book first class tickets to Hawaii for my boo and I next month! Feels so good to finally fly somewhere I want to go without paying for it!

like

Any firms actively hiring for any of the following industries: Energy/utilities PMO Construction Any leads would be appreciated!

like

Additional Posts

Boutique consulting firm vs Big 4, thinking of making the switch to get more structured support and learning... any thoughts? Attrition is rlly high at my firm and project deadlines have been delayed due to resource issues

like

How do new moms handle needing to travel for work periodically if your husband is also in a demanding job and you don’t have any family members nearby?

likehelpful
likehelpful

Thinking about buying a single family home for ~600k in the next year or so OR pushing it out an additional year to get a multi family for ~1m. Thoughts? Current HHI ~175k, $40k student loan debt ($200 monthly) no other debts (credit card/car etc) Project HHI for option two ~210k. Let’s assume I can save 75k for DP for option 1 and 150k for option 2.

like

Interviewing for MBB...how do I spin my tech implementation experience to strategy consulting?

like
like

I was laid off from a resource management role, working with employees approaching or on the bench, working with managers to staff projects, and support functions like report creation, scheduling, etc. Roles like this are few and many large consulting firms have frozen internal hiring. Do you think it would be beneficial to get a SHRM cert? Would that help get a "talent related" HR role? Worth the money? I have a background in recruitment as well.

like

Thanks to Wild Wild Country, I have hours until I have to leave for my flight. Do I try to sleep or just find another documentary/series/movie to binge watch? Oh dear

like

Just got laid off today 😥 super sad

like

Why won’t AA let me book business class flights with points if they’re available to buy cash? (Qatar flight on AA site)

like

KPMG M&A salary???

like

My firm is starting Green Card process for me. My issue is that I cannot get an EVL from the previous employer (a US company, worked in 4 years). Is there an alternative option? Thank you!

Am I an attractive candidate at all? Or is it silly to think I could jump soon for a comp increase? 1 yoe BAH fed (7 yoe in nonprofit sector before that), currently at 90k. Have some generalist certifications (agile, prosci, working on instructional design). Non-technical, no master’s. Resume is mostly attractive bc of extensive international/cross-cultural experience & DoS experience. Am I still too “meh” with only 1yoe & no tech skills?

like

Is it better to start off early career at a BDR/SDR role or a tech consulting role to eventually be a solutions engineer? Advice is appreciated!

like

If I'm forced to use my vacation, floater, etc. towards my study leave for CFE but I have vacation booked for right after CFE, will PwC still let me take that vacation as a "leave of absence"?

like

What do you want to do after being a PM? I’m in my third PM role, at a great product-driven employer, and am getting bored of the requirement writing and customer jockeying.

like

Full-time MBA or EMBA? My company (EY) would pay for EMBA, but require me to stay with the firm for 3y post graduation; MBA would be on me and I have no more than 50k in my savings. The reason I am considering full time MBA is that I am not sure I want to stay in consulting, especially not in EY. Also, I am 30yo with 7y of experience and was recently promoted to a Manager. Any advice?

like

If you get fired from Deloitte (or similar), what would they say in a background check? Would they say “would not rehire” or something like that? Anyone have any issues with this?

Putting MBA after your name is dumb...prove me wrong

likefunnyuplifting

Anyone have a mortgage broker referral in LA? Looking for preapproval and prefer to go through a broker.

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
Download Fishbowl to see what others are saying
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the Fishbowl app

Get realtime notifications and see
what's happening in your industry
from the palm of your hand.

For account settings, visit Fishbowl on Desktop Browser or

General

Legal