I am transitioning from a brand/digital product role to 360 traditional advertising role. I think my experience is more suited for tactical/execution ideas but I don’t know shit about brainstorming ads. Any tips?

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Brainstorming is definitely a skill. This article may give you some ideas. There are also lots of YT videos on this topic. https://blog.hubspot.com/marketing/team-brainstorm-ideas

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