I come from a strong creative foundation but over the years I certified myself in skills that are currently in demand for account management. I thought that would put me in a sweet spot compared to other candidates who don't have much of a grasp on the creative side of things... Am I wrong in thinking I have a unique selling point that sets me apart? I have had no luck with finding a job but I believe I can contribute broadly to projects.

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You may just need to work on refining how you present your unique combination of skills to these potential employers. How are you doing it as of now? Also, don't forget that the agency world relies heavily on connections and referrals. Try that route.

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What’s the strong creative foundation?

Make sure to anchor your creative foundation in a clear and strong understanding of account role swim lanes. For ex, does it give you an edge articulating and therefore selling a creative idea to clients?

Accounts can and should be just as invested in a creative idea and able to propose solutions, but it should be additive, not competitive. Personally, I’m cautious hiring juniors who fancy themselves creatives. We don’t need another layer of creative feedback, or worse, going rogue selling their own ideas. In other words, you can be creative without being *a* creative.

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👆🏻 This

The job market in creative agencies can be highly competitive. Your skills are surely valuable and the right agency will be able to tell. Don't be hard on yourself, keep trying! Good luck. Hope something works out for you.

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