I feel like I'm not the first to ask this, so please, link off to relevant threads if there are better answers. My creative partner and I are on the brink of burnout, stuck at a network we can't get out of because of a bogus job market, and it's got us asking, surely it can't be like this for a whole career? But when we look around at the CDs, ECDs, and CCOs, none of them look... well. So is it?

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Yes? Network shops are screwed long term, indies are growing but not fast enough, so it’ll be like this unless a lot of people opt out of the industry or someone figures out a new way to market that puts wind in our sails.

That said, the whole industry doesn’t need to be healthy for you to carve out a career, it just might be a little less profitable and pleasant. So just look out for you and try not to worry. Things always work out.

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Yeah, sure. But what would you consider better advice? Randomly panic? Quit and find a new career when every other profession is also facing the same market pressures?

My larger point is that a lot of the discussion on this app frames things in black and white terms. I graduated in 2008 and the industry was considered “cooked” then. It’s always getting worse. There’s always panic. Doesn’t mean you can’t carve out a pretty great career.

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