Creatives

I have an interview tomorrow for a creative strategist position. I’m an ACD and before that an AD so this is a departure. Anyone made this shift before? What should I know?

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Be sure to review and know how to clearly articulate the strategy behind your work. If it’s Facebook, be sure to know some of the things they’ve created inside and out, and know that they always stick to their own properties without incorporating other platforms. So if you’ve got a great idea that uses twitter, YouTube and Facebook, stick to the facebook stuff. Good luck

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Find ways to help interns and juniors any chance you get

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I'm interested in how to make this change too.

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Me too

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