I’m getting sick of getting a brief and asked to create a cool new campaign with amazing designs in less than a day. My best work isn’t turned around in less than 24 hours. And for background, I have pushed back literally every time. Nothing seems to be getting better.

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Posting as :
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It feels like it’s happening everywhere. At work I don’t even feel like a person most of the time; I’m just a machine that cranks out do-dads.

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My favorite is when I’m asked what I think after rounds and rounds of revisions on work that wasn’t mine in the first place. 🙃

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Unfortunately it is like that almost everywhere. That’s the reason why I went freelance— I can push myself hard for a few weeks to a few months with crazy deadlines and turnarounds, but if it’s like that for a year I get so burned out that it could damage my reputation.

likesmart

Somewhere along the line, we’ve transitioned from “the best idea” to “the first idea”

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I feel ya. Seems like our industry is focused more on quantity not quality.

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Been feeling the exact same way. How can I turn in a "mind blowing", never before seen campaign proposal when I have 1-2 hours to work on it?

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Exactly! It’s pretty ridiculous to expect someone to create beautiful designs and amazing groundbreaking ideas when you have a day. It just doesn’t make sense to me. I guess I would feel a bit better if while reviews it was acknowledged that I had little time, but it almost feels that everyone thinks I had a week.

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Programmatic to the rescue

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I actually find quick turnarounds a bit of a relief.

Takes the pressure off making it perfect.

You and I have very different creative directors. Cuz I am still pushed to make it a wow project with perfect designs and videos

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Hello!

I'm about to start a new job with my main account being a big beer brand.
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Hi. Can I bounce some ideas for a spot off one of ya?

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