I just saw two post back to back from two different agencies about a Clio Health award win for the same work. The work was “Relax your tight end”. The two agencies were Digitas Health and Fallon. I read an article that said Fallon was the lead agency. A google search said Digitas health made the work. Does anyone have the inside scoop on each agency role on this project?

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Fallon and digitas work on the same accounts and projects quite often. Power of one. If it’s digital, odds are digitas had a heavy hand in making the work, wether the idea came from them or was a hybrid solution is another story. But does it matter at that point? No man is an island.

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Yes can confirm it’s very cross agency so you can have teams for Digitas, Fallon, community working on the same campaign

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creative teams at fallon seem to get lent out to other agencies in the network a lot.

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DH partnered with Fallon on the work as a Power of One team.

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