I love the agency life and all the excitement around it, but I want to finally start feeling like I have a job that allows me to plan trips once a year, and buy a house... and this just isn't it. I've heard there's more money in healthcare advertising, but I'm afraid I won't fit in. Do you think I can make the shift easily? If not, what are going to be the biggest struggles I'll face?

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Healthcare can offer more stability and sometimes better pay, but the transition is def bumpy. The biggest adjustment is usually getting up to speed with regulations and a more formal tone. It’s way slower and looser than consumer brands. And there's a lot of sameness and rules you'll have to abide by, which I see as a huge culture shift from your typical agency life. If you'rre okay with that, go for it. It could be a good decision for you.

Healthcare advertising is still more stable than consumer but it's not what it was and it, too, can have late nights, weekends and cancelled vacations. There's also no longer a shortage of experienced healthcare advertising candidates so you'll need to rely more on networking than simply applying. Also depends on your role - creative, strategy, account?

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