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Posting as :
a Social Media Marketing Specialist
▸ Advertising
You are currently posting as works at Social Media Marketing Specialist

I recently received my degrees in advertising and sports management, and most of my internships have been in social media and content production. Two of my internships were on campus, and the other two are currently in my post-graduate year. Finding a full-time position in social media has been difficult for me, and I've been wondering if I should or could shift my career goals to being an art director. With my current experience, is this even feasible, or should I start over from scratch?

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Posting as :
works at
You are currently posting as works at
Posting as :
Wieden + Kennedy 1
You are currently posting as Wieden + Kennedy 1

Given your history I would've pegged you as more of a brand management type. Maybe try account roles in house or at an agency rather than sticking to social media? A lot of those roles would still have you touching social.

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Posting as :
Pen icon, author badge Authora Social Media Marketing Specialist
You are currently posting as works at Social Media Marketing Specialist

I’ve gotten rejected from most brand management roles so far because of my experience being mostly social media focused sadly.

Posting as :
an Art Director 1
You are currently posting as Art Director 1

Strategy could be fun. Art direction is over saturated

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Posting as :
Pen icon, author badge Authora Social Media Marketing Specialist
You are currently posting as works at Social Media Marketing Specialist

I’m still very interested in strategy roles, but it’s definitely been a struggle to find them as well.

Posting as :
a Strategist 1
You are currently posting as Strategist 1

Strategy is not fun but it has jobs. Look at creative strategy, digital strategy, social strategy, and experience strategy. They're all different but they all could benefit from your skill set if you sell yourself right + take a free coursera to understand them.

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Posting as :
Pen icon, author badge Authora Social Media Marketing Specialist
You are currently posting as works at Social Media Marketing Specialist

I still think strategy is really fun and would love to work in that, but I’m definitely struggling finding the roles.

Posting as :
an Art Director 2
You are currently posting as Art Director 2

Unless you have a background in art, design, or film, it’ll be a major uphill battle to become an art director in an already over saturated market. Social content creation is very different from campaign work and 360 platforms. There are a few overlaps in skill set, but the application is not the same.
I’ve noticed most larger cities and markets opening up more and more roles for content creation in recent years, specifically on brand side. If you enjoy social, stick with it and try and find something in-house.

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Posting as :
Pen icon, author badge Authora Social Media Marketing Specialist
You are currently posting as works at Social Media Marketing Specialist

I’ll try to look more. I’m glad to hear more content creation and social media roles are existing! I would still love to work in this role but I know I may have to change what I want to do a bit.

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